Cumberland Mall

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For other places with the same name, see Cumberland Mall (disambiguation).
Cumberland Mall
Facts and statistics
Location Smyrna, Georgia, USA
Opening date August 8, 1973
Management General Growth Properties
Owner General Growth Properties
No. of stores and services 150
No. of anchor tenants 5
Total retail floor area 1,040,000 sq ft (97,000 m²).
Parking 5,600
No. of floors 2
Website Cumberland Mall

Cumberland Mall, located in the Cumberland district of Metropolitan Atlanta near the suburbs of Smyrna and Vinings, opened on August 8, 1973 and was the largest mall in Georgia when it first opened.

Contents

[edit] Early years

Cumberland Mall was the first four-anchor mall built in Georgia. The original anchors to the mall were Rich's, Davison's, Sears and JCPenney. The mall was also two-levels and included a multi-story parking deck to accommodate the large crowds. The mall was modeled after similar Landover Mall in Maryland and was so far superior to Cobb County's first mall that the older mall was unable to ever recover.

Cumberland Mall remained one of the leading malls in the region for over a decade before Town Center Mall in Kennesaw opened in 1986. Cumberland Mall originally featured many distinct design elements to heighten the original mall experience, but as competition forced a major reshuffling of the mall, much of this was stripped away in the renovation of 1989. Some of the original tenants that were lost at this point were Magic Pan Restaurant, McDonald's, Piccadilly Cafeteria and Cashin's Restaurant among others. One of the additions, however, was a food court, which had not existed previously.

[edit] Extreme Mall Makeover

Cumberland Mall is unique in that in an area with much competition, it has generally avoided the decline facing other malls of its age, but the need for swift action became clear in 2003 when it lost its first anchor, Macys (former Davison's). The vacant store left a very visible vacancy at the mall that resulted in a major redevelopment plan. The redevelopment included the demolition of the old Macys replaced with a grand new mall entrance complete with an open-air wing which includes five new restaurants: Maggiano's Little Italy, The Cheesecake Factory, P.F. Chang's China Bistro, Stoney River Legendary Steaks and Ted's Montana Grill. Other changes included the demolition of the JCPenney (which planned to close their store) for a new Costco. Other changes include a complete interior renovation with new skylights and an expanded food court. These changes were planned to keep the mall competitive even with only two regular department stores remaining: Macy's (former Rich's) and Sears. All the renovations were completed in early 2007.

[edit] Cumberland Today

Far from its past as an extremely overcrowded major mall, the mall today serves a more local customer base...and hopes to attract more of the affluent shoppers it lost to competition. The changes to the mall will hopefully bring those desired changes, assuring continued success to a mall that created two major milestones in its lifespan, even though it is now one of the smallest malls in the Metro-Atlanta region.

[edit] Current anchors

  • Costco (149,647 sq ft (13,903 m²))
  • Macy's (278,000 sq ft (25,800 m²)., formerly Rich's)
  • Sears (194,575 sq ft (18,077 m²)., 28,000 sq ft (2,600 m²). TBA, 222,575 sq ft (20,678 m²). total)

[edit] Former anchors

  • Davison's (171,999 sq ft (15,979 m²)., opened 1973, became Macy's 1985, closed 2003 was demolished for a new lifestyle center area in 2006)
  • JCPenney (148,663 sq ft (13,811 m²)., closed 2005, was demolished for a Costco in 2006)
  • Rich's (278,000 sq ft (25,800 m²)., became Macy's 2005)

[edit] See also

[edit] External links

v • d • e
Atlanta-area shopping malls
Current
Defunct