Crossroads Mall (Omaha)
From Wikipedia, the free encyclopedia
| Crossroads Mall | |
| Facts and statistics | |
|---|---|
| Location | Omaha, Nebraska, United States |
| Opening date | 1960 [1] |
| Management | Simon Property Group |
| Owner | Simon Property Group |
| No. of stores and services | 60+ [1] |
| No. of anchor tenants | 3 |
| Total retail floor area | 753,000 sq ft. [1] |
| Parking | surface lots and 6-story parking garage |
| No. of floors | 2 of retail |
| Website | Crossroads Mall |
Crossroads Mall is an enclosed shopping mall located in Omaha, Nebraska at the intersection of 72nd and Dodge Streets. Originally opened in 1960 by Omaha's local Brandeis department store, the mall has been home to several major chains, including Sears, Dillard's, Younkers and Target.
Contents |
[edit] History
In the late 1950s, Brandeis Investment Co., the real estate division of the local Brandeis department store, obtained a 96-year lease on land at the northwest corner of 72nd and Dodge streets for a new shopping center.[2] Construction started in September 1959, and the mall opened in September 1960 as "Crossroads Shopping Center," a single-story straight shot connector between the two anchor stores: Sears at the west and Brandeis at the east. Both Sears and Brandeis were 3 stories: the first floor of each is actually the basement level of the mall, but had exterior access for the anchors; the second floor (originally called the "Arcade Level") opens into the mall; there was no mall or exterior access to the third floor of either anchor store.
A $35 million renovation project[3] began in 1986 and was completed in 1988[4]. The renovation created a new 2-story center court with a unique white membrane "tent" roof extending far above the 2nd floor. The 2nd floor of the center court houses the food court. A new wing running perpendicular to the original corridor to the north added 2 floors of retail space with Dillard's as a new anchor at the north end. A new single-story wing extends south from the center court and ends at a large glass-enclosed main entrance. The renovation also added a 6-story parking structure on the northeast corner of the property, which connects to the 2nd floor of the new north wing, to the 2nd and 3rd floors of the new Dillard's store, and originally connected to the 3rd floor of the existing Younkers store, all via enclosed skywalks. Unlike the original anchors, the first and second floors of Dillard's match up with the first and second floors of the mall. The entire mall was refurbished during the renovation, updated with a bold new red, blue, and gray color scheme and new neon lighting. Also around the same time as this renovation, Sears added a passenger elevator, where previously only escalators had been available to customers.
In 1998, the mall underwent a smaller, mostly cosmetic remodel in which the color scheme and furnishings were updated to more neutral colors. New directional signage was added in the mall and the parking garage, and a large lighted "FOOD COURT" sign was added over the escalator leading up to the food court. Spaces of two former food court tenants were combined and remodeled to provide additional seating, small children's rides, and a family restroom. The main south entrance was also updated with a new "compass" logo, new logotype, and faux windows above the existing windows.
In early 2005, Younkers closed its store[5], and the building was demolished to make way for a new Target store which opened in July, 2006[6]. Despite speculation that the new Target would be two floors like some of its other urban locations (such as downtown Minneapolis), the new store has one level of retail space with entrances to the south surface parking lot and into the mall. The receiving and storage areas for the store are on a separate level below the retail space and not accessible to customers. Unlike the former Younkers space, the Target store is not connected to the parking garage. Instead, the skywalk that used to open into Younkers now leads to a new stairway down to the mall level in an expanded entrance north of Target's mall entrance.
In December, 2007, Dillard's announced that its Crossroads store would become a Dillard's Clearance Center, selling clearance merchandise from area Dillard's stores and other lower-priced items[7].
Currently, the mall is struggling. The larger Westroads (less than three miles away) and Oak View Malls, as well as the "lifestyle centers" Village Pointe and Shadow Lake are drawing customers away from Crossroads. A recent Omaha World-Herald article mentioned that only about 50% of the mall's storefronts were occupied, and only two of ten food court vendors remained. Two days later, the World-Herald mentioned that the City of Omaha was talking with Simon Property Group (the owner) about what was going to be done to improve the mall. Details of the talk were not provided.
[edit] Design
Crossroads is an enclosed mall with 2 levels of retail space. A third level (basement) houses the mall management office. The mall features a 2nd level food court that overlooks the center court and is housed under a unique large white membrane "tent" with 2 peaks. The north wing has large skylights running the entire length of the corridor, while the east, west, and south wings do not have natural lighting.
[edit] Major Tenants
[edit] Anchors
[edit] Mini-Anchors
- Old Navy
- Barnes and Noble
- Former Mini-Anchors
[edit] Restaurants
- Former Restaurants
- Chili's (closed 4/9/08)
[edit] References
- ^ a b c Leasing Fact Sheet for Crossroads Mall. Simon Property Group. Retrieved on 2007-09-01.
- ^ "Crossroads is dean of area malls," Omaha World-Herald, April 29, 2004
- ^ Stoffel, Jennifer (1988-08-07), “WHAT'S NEW IN SHOPPING MALLS; Betting That New Designs Will Bring Bigger Sales”, The New York Times, <http://query.nytimes.com/gst/fullpage.html?res=940DE2DD1530F934A3575BC0A96E948260>
- ^ Monroe, Linda K. (1989-06-01), Crossroads Mall, Omaha, Nebraska, <http://www.allbusiness.com/sales/107802-1.html>. Retrieved on 31 December 2007
- ^ Alexander, Deborah (2004-12-15), “Younkers to close its doors at Omaha, Neb., shopping center”, Omaha World-Herald, <http://www.accessmylibrary.com/coms2/summary_0286-7730157_ITM>
- ^ Alexander, Deborah (2006-07-19), “Target opening two new stores in Omaha today”, Omaha World-Herald, <http://www.accessmylibrary.com/coms2/summary_0286-15997918_ITM>
- ^ Keenan, John & Laue, Christine (2007-12-29), “Dillard's changing one store in Omaha”, Omaha World-Herald, <http://www.omaha.com/index.php?u_page=1208&u_sid=10219541>
[edit] External links
- Crossroads Mall (Omaha) is at coordinates Coordinates:
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