Croissan'Wich

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Croissan'Wich breakfast sandwich
w/ sausage
Serving size 1 sandwich (159 g)
Calories 470
Total fat 32 g ( %)
Saturated fat 11 g ( %)
Trans fat 2.5 g
Cholesterol 180 mg ( %)
Sodium 1060 mg ( %)
Total carbohydrate 26 g ( 3%)
Dietary fiber <1 g ( %)
Sugars 5 g
Protein 19 g
Source www.BK.com (PDF)
Notes May vary outside US market. US % Daily Value based on 2000 calorie diet.

The Croissan'Wich is the signature breakfast sandwich sold by the fast-food restaurant chain Burger King. The Croissan'Wich is also a family of breakfast sandwiches in various sizes and configurations.

Contents

[edit] Product description

In the US, the standard Croissan'Wich consists of sausage patty, eggs and American cheese on a croissant.

[edit] Variants

The standard variants of the Croissan'Wich sandwich are:

  • Croissan'Wich with sausage, egg and American cheese;
  • Croissan'Wich with bacon, egg and American cheese;
  • Croissan'Wich with ham, egg and American cheese;
  • The Double Croissan'Wich with sausage, bacon, egg and American cheese
    (The Double tag refers to two meat portions on the sandwich)

Other variants available:

  • Croissan'Wich with sausage and American cheese;
  • Croissan'Wich with egg and American cheese;
  • The Double Croissan'Wich with ham and bacon or sausage and ham
  • The Double Croissan'Wich with double sausage, ham or bacon

Previous promotional products:

Internationally it is sold as either the Croissan'Wich or the Croissant Sandwich, but the base composition of the sandwich varies; in New Zealand bacon is the primary meat and in Argentina where ham is the primary meat. It also sold in Korea and Taiwan, but sausage is not offered.

[edit] History

The Croissan'Wich, a portmanteau of the words croissant and sandwich, was introduced in 1983, as part of a menu expansion and as attempt to differentiate BK's breakfast line from McDonald's. Before this, BK's breakfast line was almost identical to McDonald's in composition.[1]

[edit] Advertising

When the Croissan'Wich was first introduced, television advertisements used a young woman in a BK uniform announcing the new product and having consumers on the street compare it to McDonald's Egg McMuffin much like the Pepsi Challenge.

For the Western Croissan'Wich, Burger King again used the viral marketing ads featuring the "creepy" King, who presented the product to unsuspecting consumers in unexpected places such as their own bedroom or in their front yards.

[edit] Naming and trademarks

The name Croissan'Wich is a registered trademark of Burger King Holdings and is displayed with the "circle-R" (®) symbol in the in all markets it is sold. The name Double Croissan'Wich is a common law mark of Burger King Holdings and is displayed with the raised "TM" (™) symbol in the US and Canada.

[edit] See also

Breakfast products from other QSR vendors:

[edit] References

  1. ^ [Hoffman, Ken. "Burger King rules with Croissan'wich." Houston Chronicle. May 10, 1996.]