Creed (perfume)

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The House of Creed is the world's only privately held luxury fragrance dynasty, founded in 1760 and passed from father to son since then, serving more than 11 royal houses and the public for 247 years. Today the firm is led by sixth-generation perfumer Olivier Creed, who also serves as worldwide chairman of the company. His son, Erwin Creed, the seventh generation, is next in the line of succession.

Established in 1760 in London by James Henry Creed, it became a favourite with the aristocracy and royalty, receiving its first royal warrant in 1781 from King George III. Creed was adopted by many of the fashionable courts of Europe: from Napoleon III and Empress Eugénie, to Franz Joseph and Elizabeth of Austria-Hungary, and Queen Christina of Spain. In 1854, the House of Creed moved to Paris under the patronage of Empress Eugénie.

In the twentieth century, Creed continued to be extremely popular with celebrities and aristocrats, especially in the golden age of Hollywood, when many stars commissioned their own personal fragrances.

Creed fragrances are hand made, using the costly and time-intensive traditional infusion technique[citation needed]. Most of the modern perfume industry has abandoned infusion in favour of mechanized commercial techniques.

[edit] Commissioned fragrances

[edit] Other popular Creed fragrances

[edit] References