Craven A

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Craven A is a brand of cigarette which were made in Canada, Jamaica, and Vietnam. The cigarettes exhibit the English-style flavor of a Virginia-tobacco dominant blend, with that plant's attendant nutty sweetness. The cigarette was named after the third Earl of Craven in 1860.

Craven A's were a favourite cigarette during World War II. In Vietnam, Craven A is one of most popular brands, especially in the southern part of the country.

The Craven A brand has in recent times been closely associated with a number of entertainment events in Canada. Amongst these has been the "Just for Laughs" Canadian Comedy Tour in March of 1999.

[edit] Brand

Vintage Craven A sign
Vintage Craven A sign

The Craven A brand is owned by Rothmans, Benson & Hedges Inc (RBH), which also owns or otherwise controls a wide variety of cigarette brands.

Craven A is part of the RBH "premium brand strategy", principally within the Canadian market; however, the brand has experienced "long-term declines in market share", in part due to the elimination of all sponsorship activities in Canada in October 2003

[edit] Trivia

London 1941, with a Craven "A" advert.
London 1941, with a Craven "A" advert.
  • Norwegian resistance worker Dagmar Lahlum was smoking Craven A's when she met the British double agent Eddie Chapman in Oslo in 1943.
  • Craven A was the brand of cigarette smoked by the founder of Pakistan, Muhammed Ali Jinnah.
  • Craven A appear in the Bob Marley song "Craven Choke Puppy".
  • Craven A cigarettes are featured in Dr. No, the first installment in James Bond's series. The driver - who is working for Dr. No - bites into a Craven A to ingest some instant deadly poison rather than reveal to James Bond the name of his employer
  • In several of his biographies, Charles de Gaulle is often said to have been smoking up to 2 packs of plain-tipped Craven A cigarettes a day while he was in London during WWII as the leader of "Free France".
  • At least three motor racing venues in Australia had corners that were at one time known as Craven A.
  • American Actress Tallulah Bankhead always smoked Craven A cigarettes.

[edit] References

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