Cossette Communication Group

From Wikipedia, the free encyclopedia

This article or section is written like an advertisement.
Please help rewrite this article from a neutral point of view.
Mark blatant advertising which would require a fundamental rewrite in order to become encyclopedic for speedy deletion, using {{db-spam}}. (December 2007)

Cossette Communication Group Inc.
‎
Type	public
Founded	1972
Headquarters	Quebec City (HQ), 12 Offices worldwide
Key people	Claude Lessard (Chairman of the Board, Chief Executive Officer and President), Jean Royer (Executive Vice-President and Chief Financial Officer)
Industry	Business Services
Products	Advertising & Marketing
Employees	1,650
Website	http://www.cossette.com

Cossette Communication Group Inc. (TSX: KOS) is one of the largest marketing communications company in the world. One of the top 15 advertising agencies in North America, it numbers among the 25 leading agencies worldwide. Cossette's offices are in Quebec City, Montreal, Toronto, Vancouver, Halifax, New York, Irvine, Los Angeles, London, Shanghai and Moscow.

Cossette has stated goals of growing into international markets. Agencies in New York, Irvine (CA) and London U.K. have been the most significant acquisitions to date. Its Identica Branding & Design subsidiary has also opened offices in Moscow and Shanghai. Cossette recently acquired Dare Digital, an award-winning interactive agency based in London, UK. However, since the departure of former president Peter Post in November of 2005^[1], the staff of the New York office has been drastically reduced, as many clients have been lost. Agency revenue dipped in 2006 from account losses, one of the largest being TD Waterhouse USA. Also lost were Cache, Horizon BCBS, Phoenix, JP Morgan and Kashi. The New York agency recently won the McGraw-Hill Companies account and took on project work for General Motors.^[2]

1 Industry Rankings
2 Key Clients
3 Services
4 References
5 See also
6 External links

[edit] Industry Rankings

Marketing Magazine/ICA has ranked Cossette Communication Group Inc. as Canada’s largest agency for the eighth year in a row in 2006. On the international scene, Cossette Communication Group Inc. was ranked 22nd in the 2007 Advertising Age “World Top 50 Marketing Organizations” report.

[edit] Key Clients

Bank of Montreal, Bell Canada, Coca-Cola Ltd., General Mills of Canada, General Motors Canada, McDonald’s Restaurants of Canada, Molson Breweries, Mitchells and Butlers, Procter & Gamble.

[edit] Services

Through its business units, Cossette provides its clients with a complete range of specialized communications services:

Strategic planning and research
Advertising
Media planning and buying
Sales promotion, CRM, database and direct marketing
Interactive solutions
Public relations and alliance marketing
Branding and design
Ethnic marketing
Sports marketing
Branded content and product placement
Business-to-business communications (B2B practices)

Cossette's main subsidiaries outside of Canada are Cossette USA (Advertising, NY), PainePR (Public Relations, NY and LA), Miles Calcraft Briginshaw Duffy (Advertising, UK), Elvis (Sales promotions and direct and digital marketing), Identica (Branding & Design) and Band and Brown (Public Relations, UK). On July 4, 2007, Cossette acquired a controlling stake in Dare Digital, a hot London digital marketing agency. On May 1, 2008, it acquired Rocket XL, a Los Angeles based online marketing agency.