Cosmetics in the 1920s

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Actress Evelyn Brent's exaggerated lipline is characteristic of cosmetics in the 1920s.
Actress Evelyn Brent's exaggerated lipline is characteristic of cosmetics in the 1920s.

Cosmetics in the 1920s were characterized by bee-stung lips, kohl-rimmed eyes, and bright cheeks.[1]

Contents

[edit] Context

The heavily made-up look of the 1920s was a reaction to the demure, feminine Gibson girl of the pre-war period.[1] In the 1920s, an international beauty culture was forged, and society increasingly focused on novelty and change.[1][2] Fashion trends influenced theater, films, literature, and art.[1]

Women also found a new need to wear more make-up. A skewed postwar sex ratio created a new emphasis on sexual beauty.[2] Additionally, as women began to enter the professional world, publications such as the French Beauty Industry encouraged women to wear makeup so as to look their best while competing with men for employment.[2]

[edit] Products

[edit] Lipstick

Lipstick became widely popular after Maurice Levy's 1915 invention of the metal lipstick container.[3] It was available in salve, liquid, and stick forms,[3] and long-lasting, indelible stains were the most popular.[3] "Natural" lipgloss was also invented, which used bromo acid to create a red effect as it reacted with the wearer's skin.[3] Finally, flavored lipstick was also popular, with the most popular variety being cherry.[3]

In the 1920s, different products were also developed that showed the decade's preoccupation with shaping the mouth.[3] Metal lip tracers, made in various sizes to satisfy the wishes of the wearer, were developed to ensure flawless lipstick application. Helena Rubinstein created a product called "Cupid's Bow," that billed itself as a "self-shaping lipstick that forms a perfect cupid's bow as you apply it."[3] The development of the mirrored lipstick container in the 1920s also points to the importance of shaping the lips through the application of lipstick.[3]

[edit] Blush

During the 1920s, the messy elixir blushes of past years were replaced by creams, powders, liquids, and rouge papers.[3] Powder blushes became more popular after the invention of spill-proof containers and the compact.[3]

Indelible blushes, like indelible lipsticks, were popular.[3]

[edit] Footnotes

  1. ^ a b c d De Castelbajac, p35.
  2. ^ a b c De Castelbajac, p36.
  3. ^ a b c d e f g h i j k De Castelbajac, p55.

[edit] References

De Castelbajac, Kate. The Face of the Century: 100 Years of Makeup and Style. Rizzoli International Publications (1995), ISBN 0847818950.