Corporate communications
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Corporate communication - defined as communication which goes to all staff. Corporate Communications serves as the liaison between an organization and its publics.
Organizations can strategically communicate to their audiences through public relations and advertising. This may involve an employee newsletter or video, crisis management with the news media, special events planning, building product value, and communicating with stockholders, clients or donors.
Corporate Communication encodes and promotes:
-strong corporate culture
-coherent corporate identity
-reasonable corporate philosophy
-genuine sense of corporate citizenship
-an appropriate and professional relationship with the press, including quick, responsible ways of communicating in a crisis
-understanding of communication tools and technologies
-sophisticated approaches to global communications
How an organization communicates with its employees, its extended audiences, the press, and its customers brings its values to life.
Corporate Communications is all about managing perceptions and ensuring:
•Effective and timely dissemination of information •Positive corporate image •Smooth and affirmative relationship with all stakeholders
Be it a corporate body, company, organization, institution, NGO, governmaental body... all need to have a respectable image and reputaion. In today's day and age of increasing competion, easy access to information and the media explosion - reputaion management has gained even more importance. So, corporate communications as a role has become significant and professional in nature.
Gone are the days, when corporate communications merely meant 'wining & dining the client' - it has now emerged as a science and art of perception management.
Corporate Communication comprises:
External Communications •Media Relations: This involves building and maintaining a positive relationship with the media (TV, print, web etc. Be it drafting and dissimination of press releases, organizing press conferences and meeting with media professionals, events for media etc.
•External event: could involve vendor / suppplier / distributor meets, channel partnet meetings, events related to product launches, imporatnt initiatives etc.
•Company / spokesperson profiling: Ensuring that the company / organization spokesperson is in the public limelight, is well-known and considered as an authority for the respective sector / field.
•Management of company internet/ web portals /other external touchpoints
•Managing company publication - for the external world
Internal Communications
•Managing company publication - for employees and partners
•Internal events / announcements - for employees and partners
•Employee communications - sharing information with employees, building employer pride, managing employee issues etc
•Manager intranet and other internal web portals
Brand Management •Develop and upkeep the corporate identity - ensure adherance to corporate brand guidelines
Crisis Communication •Manage crisis situations through effective communication
