Corel Corporation

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Corel Corporation Corel Corp. logo
Type	Public (TSX: CRE) (NASDAQ: CREL)
Founded	1985
Headquarters	Ottawa, Ontario, Canada
Key people	Alex Slusky, Chair Kris Hagerman, CEO Douglas R. McCollam, CFO
Industry	Software & Programming
Products	WordPerfect, CorelDRAW, more...
Revenue	▲ 250.5 million USD (2007)
Website	corel.com

Corel Corporation is a Canadian computer software company headquartered in Ottawa, Ontario.

1 History
2 Current products
3 Past products
4 Corel World Design Contest
5 References
6 See also
7 External links
- 7.1 Fashion partnership

[edit] History

Corel was founded by Michael Cowpland in 1985, who intended it to be a research laboratory ("Corel" is an abbreviation of "Cowpland Research Laboratory"). The company saw great success early in the high-tech boom of the nineties with the product CorelDraw, and became, for a time, the biggest software company in Canada. Corel made many early investors very wealthy, but its strong growth did not last. It attempted to compete with Microsoft after acquiring the WordPerfect software in 1996, but it failed badly. Corel was forced to lay-off large numbers of employees and Cowpland came under investigation by the Ontario Securities Commission for insider trading.

Concerning the WordPerfect acquisition, Cowpland believed that WordPerfect could be the "Pepsi to Microsoft's Coke". This was a classical marketing perspective, but fundamentally flawed, perhaps reflecting Cowpland's lack of expertise in the software industry. Unlike food items, software programs have strong compatibility dependencies, which make entrenched applications much harder to compete against. Even if WordPerfect was marketed strongly with a perceived benefit, there would also need to be a compelling reason for existing Microsoft Word users to switch, and new users generally want to be compatible with existing users. Corel also failed to stop Microsoft from pushing pre-loaded copies of Word onto new computers, a strategy which eroded WordPerfect's higher market share. However, as the company is no longer subject to the same rules governing publicly traded corporations now, these claims can be difficult to verify. Many WordPerfect users received their software as a preload on their new computer.^{[citation needed]} Corel generally charges the hardware manufacturer very little per copy for the bundled software.

The WordPerfect acquisition also changed the nature of Corel itself. Whereas Adobe Systems remained in the graphics and publishing software business, Corel was suddenly no longer solely within that sphere. A barrage of new projects, such as Corel Video, Barista (a Java-based document exchange format), Corel WordPerfect Suite For Java (a costly failed attempt to make a Java AWT Applet rewrite of Corel's suite of products), Corel Computer, and Corel Linux, fueled speculation that Corel was trying to reinvent itself but wasn't sure how, or that they were "throwing stuff at the walls and looking to see what would stick."

Cowpland eventually left Corel in August 2000 after surviving an Ontario Securities Commission probe after he was accused of insider trading. A new board of directors immediately sought to stabilize operations, promising a renewed focus on the firm's core competencies.

Unfortunately, an ambitious attempt to revitalize product branding under the new president Derek Burney (with the help of consultants from McKinsey & Company) turned into a series of missteps. With great fanfare, Burney announced that the product line would be split into five brands. A few months later, it was to be three brands (DeepWhite, ProCreate and Corel). And finally, after much delay and expense, it was decided that the company would go back to using "Corel" as the company's only brand.

In October 2000, Corel announced that it was forming what it called "a strategic alliance" with Microsoft and that Microsoft would be investing $135 million in Corel.

In August 2003, Corel was wholly acquired by Vector Capital, a private equity firm, for a price of $1.05 a share (slightly more than the cash in the company). The company was voluntarily delisted from the NASDAQ and Toronto stock exchanges. Some U.S. shareholders alleged the management benefited from the buyout personally while the buyout price was too low. A lawsuit was filed in the U.S. to stop the buyout and was unsuccessful. Some^[who?] believe this contributed to the cold reception in the investment community in the 2006 IPO.

In March 2005 Corel announced that the US Justice Dept purchased 50,000 licenses of WordPerfect (adding to the worldwide user base of 20 million) and that WordPerfect was adding 4 million new users per year thanks to bundling deals with Dell Computer. Corel contends that WordPerfect is the only viable alternative to Microsoft Office with sales 70 times Lotus's SmartSuite and 300 times Sun's StarOffice (though it isn't compared against OpenOffice.org's market share, which, according to its website, has had more than 100 million downloads ^[1]).

On April 26, 2006, Corel completed its return to the public market with an initial public offering on NASDAQ [1], the same day finalizing the acquisition of WinZip, the famous archiving software.

Vector Capital still owns approximately 72% of the company.^{[citation needed]}

On August 28, 2006, Corel announced that they will acquire multimedia software provider InterVideo for about $196 million. [2]

On December 12, 2006, Corel announced the acquisition of InterVideo and Ulead had been completed.^[2]

In May, 2008, CEO David Dobson announced that he was leaving the company to take a senior strategy role at Pitney Bowes. Dobson was replaced on May 8, 2008 by former Symantec executive Kris Hagerman.

[edit] Current products

Corel's second logo (replaced the balloon) used until Feb 2001

Corel's third logo launched Feb 2001

logo for Corel's short lived procreate brand

Corel Designer - Formerly Micrografx Designer, professional technical illustration software.
CorelDRAW - A vector graphics editor. Still the company's best-selling software.
CorelDream3D
Corel Graphics Suite - Combination of CorelDRAW, PhotoPaint, R.A.V.E., Trace and Capture.
Corel KnockOut - Professional image masking plug-in.
Corel Painter - Formerly Fractal Painter. A program that emulates natural media (paint, crayons, brushes etc.)
Paint Shop Pro - In October 2004, Corel purchased Jasc Software, developer of this budget-priced bitmap graphics editing program.
Paradox - A relational database acquired from Borland and bundled with WordPerfect Office Professional Edition.
Corel Photo Album - A sophisticated program for organizing digital photographs, inherited from Jasc Software.
Corel PHOTO-PAINT - A bitmap graphics program comparable to Adobe Photoshop. Bundled with the CorelDRAW Graphics Suite.
Corel SnapFire - A new digital photo management suite, positioned to compete with Google's Picasa offering.
Corel Ventura - Desktop publishing software that had a large and loyal following for its DOS version when Corel acquired it in the early 1990s. It was briefly revived in 2002.
Quattro Pro - A spreadsheet program acquired from Borland and bundled with WordPerfect Office.
WordPerfect - A word processing program acquired from Novell, and originally produced by Satellite Software International.
WinZip - A file archiver and compresser acquired in 2006 from Corel's purchase of WinZip Computing.
iGrafx - A line of process analysis products (operates as a separate business unit):
- iGrafx FlowCharter: Process mapping, modeling and diagramming software
- iGrafx Process: Process analysis, modeling and simulation software
- iGrafx Process for Six Sigma: Process analysis and simulation software for Six Sigma professionals
- iGrafx Process Central: Server software for centrally managing all process-related information
- iGrafx Enterprise Central & iGrafx Enterprise Modeler: Enterprise modeling solution for aligning company processes, resources, and systems with corporate goals and strategies.
- iGrafx IDEF0: Add-on environment for iGrafx product family for creating IDEF0 diagrams

[edit] Past products

Bryce - Software for creating 3d landscapes. Sold in 2004 to DAZ Productions.
Click and Create - A game development tool created by Clickteam that was also sold as The Games Factory. Click and Create 2 was sold to IMSI who released it as Multimedia Fusion.
Corel EZ-CD Creator - One of the first CD burning software, later sold to Adaptec, and then evolved to the current software line made by Roxio.
Corel InfoCentral - A personal information manager (PIM). Originally bundled with WordPerfect Office version 7, later distributed as freeware.
Corel Linux - Debian-based Linux distribution. The source code was sold to Xandros in 2001.
Corel R.A.V.E. - Acronym for Real Animated Vector Effects, this is a vector-based animation program comparable to Macromedia Flash. R.A.V.E. was discontinued with the release of CorelDRAW Graphics Suite X3 (version 13) in February, 2006.
CorelSCSI - Generic SCSI drivers and applications for DOS and Windows, released in 1991. Also included CD-ROM driver software for Novell NetWare (since NetWare did not support CD-ROM drives at the time). Followed by CorelSCSI Pro! in 1993.
Corel Texture - A pattern bitmap generator discontinued with the release of Corel Graphics Suite 11.
XMetaL - An XML editor acquired in the takeover of SoftQuad in 2001 and then sold to Blast Radius in 2004.
Corel Xara An innovative vector drawing application licensed from Xara Ltd

[edit] Corel World Design Contest

The annual Corel World Design Contest ran from 1990 through 1998 and was considered to be the most prestigious graphic design contests, worldwide.^{[citation needed]} The competition intended to recognize and encourage an international community of graphic artists, from over 50,000,000 registered Corel Users. Two finalists for each of the eight categories were awarded a trip to Ottawa, Canada to participate in Corel World Design Contest gala and awards ceremony. The finalists from each of the eight categories received an issue of the "Corel Crystal Award". The collection of artworks were later released in a catalogue with bundled CD, under the name of "Corel Artshow".