Cordiant Communications Group
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Cordiant Communications Group was an advertising agency conglomerate in business from 1995 to 2003. In 2001 Cordiant was the eighth largest advertising group worldwide, with an estimated gross income of US$1.2 billion and billings of around US$13.4 billion.
After the Saatchi brothers were ousted from Saatchi & Saatchi, it was renamed Cordiant. In 1997 Cordiant split into two: Cordiant Communications Group and Saatchi & Saatchi (latter absorbed by Publicis Groupe in 2000). In 2003 WPP Group successfully bid for Cordiant.
[edit] References
- Cordiant & Saatchi via ketupa.net