Image:Coppertone.jpg

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Coppertone.jpg‎ (206 × 275 pixels, file size: 11 KB, MIME type: image/jpeg)

This is a copyrighted image that has been released by a company or organization to promote their work or product in the media, such as advertising material or a promotional photo in a press kit.

The copyright for it is most likely owned by the company who created the promotional item or the artist who produced the item in question; you must provide evidence of such ownership. Lack of such evidence is grounds for deletion as established by these [Image_has_rationale terms of use].

It is believed that the use of some images of promotional material to illustrate:

the person(s), product, event, or subject in question
where the image is unrepeatable, i.e. a free image could not be created to replace it
on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation,

qualifies as fair use under United States copyright law. Any other usage of this image, on Wikipedia or elsewhere, might be copyright infringement. See Wikipedia:Non-free content and Wikipedia:Publicity photos.

Additionally, the copyright holder may have granted permission for use in works such as Wikipedia. However, if they have, this permission likely does not fall under a free license.

Please note that our policy usually considers fair use images of living people that merely show what they look like to be replaceable by free-licensed images and unsuitable for the project. If this is not the case for this image, a rationale should be provided proving that the image provides information beyond simple identification or showing that this image is difficult to replace by a free-licensed equivalent. Commercial third-party reusers of this image should consider whether their use is in violation of the subject's publicity rights.

To the uploader: This tag should only be used for images of a person, product, or event that is known to have come from a press kit or similar source, for the purpose of reuse by the media. Please add a detailed fair use rationale as described on Wikipedia:Non-free use rationale guideline, as well as the source of the image and copyright information. Additionally, if the copyright holder has granted permission, please provide further details as to the terms.

Source: The Coppertone Girl was painted by Joyce Ballantyne Brand in 1959 for the Grant Advertising agency. The Coppertone brand is currently owned by the Schering-Plough Corporation. A copy of the painting can be found it this article.

NYT Staff (May 18, 2006), “Joyce B. Brand, Commercial Artist, Dies at 88”, New York Times, <http://www.nytimes.com/2006/05/18/business/media/18brand.html?_r=1&oref=slogin>

[edit] Fair Use in Coppertone girl

This is an iconic advertising image. Painted in 1959, it is still in use today.
This image shows the pinup style of the 1960s.
This older image shows more of the girl's buttocks than the current advertisements.
This low resolution copy will not prevent Schering-Plough Corporation from selling sun tan lotion.