CoolBrands (branding initiative)

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CoolBrands is an annual initiative to identify the UK's coolest brands. The list has been compiled by Superbrands annually since 2001; the results are published every September. The survey seeks the opinion of independent experts and thousands of consumers. According to CoolBrands the coolest brands of 2007/08 are:

1. Aston Martin
2. iPod
3. YouTube
4. Bang & Olufsen
5. Google
6. PlayStation
7. Apple
8. Agent Provocateur
9. Nintendo
10. Virgin Atlantic

[edit] References

• BBC report on the 2007/08 CoolBrands results
• Aston Martin DBS The Times reports on Aston Martin's position as the #1 CoolBrand

[edit] External links

• Official CoolBrands site
• Superbrands (UK) Ltd