Continuity (broadcasting)

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Continuity is a term used in broadcasting, especially in the United Kingdom, to refer to announcements, messages and graphics played by the broadcaster between specific programmes. It typically includes programme schedules, announcement of the programme immediately following and trailers or descriptions of forthcoming programmes. Continuity can be spoken by an announcer or displayed in text over graphics. On television continuity generally coincides with a display of the broadcaster's logo. Advertisements are generally not considered part of continuity.

[edit] See also

• Continuity announcer