Continente

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Continent / Continente brand, widely known in Europe
Continent / Continente brand, widely known in Europe

Continente (full name: Modelo Continente, S.G.P.S., S.A.) is the biggest retailer in Portugal.[1]

Modelo Continente started in 1985 by the merger of two large retailers, Modelo and Continente. Modelo was owned by the Sonae holding, while Continente was the Portuguese operation of the French retailer Promodes, known by the ensign Continent elsewhere.

Thus, it was part-owned by its French competitor, Carrefour, who sold their stake to Sonae for 345 million on 16 November 2004.[2]

Recently, Carrefour announced the sale of its Portuguese retail ventures existing under the Carrefour ensign to Sonae, pending regulatory approval.


[edit] External links

Modelo Continente corporate site
Continente webstore

[edit] References

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