Constitutional Pilsener

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The Constitutional Pilsener (Estonian: Põhiseaduse Pilsner) is a beer brand brewed by A. Le Coq in celebration of the fifteenth anniversary of Estonia's 1992 constitution and introduced in coöperation with the Estonian Ministry of Justice.

The beer is a bottom-fermented pale lager with an alcohol content of 4.2% by volume.

The competing Saku Õlletehas has denounced this approach, claiming that a pilsener is too cheap a brand of beer to be associated with the Constitution.[1]

The leader of the Estonian Beer Association (Estonian: Eesti Õlleliit), Cardo Remmel, has expressed disagreement with Saku Õlletehas' position and approved the idea of promoting awareness of the Constitution using a beer brand.[2]

In its editorial, Eesti Päevaleht pointed out the hypocrisy of Saku Õlletehas' position, as the latter has been producing a Presidential Pilsener for several years.[3]

[edit] References

  1. ^ Postimees 9 August 2007: Saku õlletehas: Pilsneriga ei sobi tähistada Eesti riigile tähtsaid sündmusi
  2. ^ Postimees 9 August 2007: Remmel: põhiseaduse propageerimine õlle abil ei ole vale
  3. ^ Eesti Päevaleht 10 August 2007: REPLIIK: Silmakirjalik õlletööstur
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