Condé Nast Portfolio

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Condé Nast Portfolio is a business magazine published by Condé Nast. With the subtitle "Business Intelligence," and featuring high-profile journalists,[1] the magazine considers itself a source for "serious business journalism."[2]

Contents

[edit] Launch

Portfolio's April 2007 launch was heavily reported on due, in part, to its large estimated budget reported to be from $100 million[3] - $125 million[4] (covering multiple years of operation), as well as the boldness of Condé Nast to launch a business magazine at a time when similar, pre-existing magazines, such as Fortune, Forbes, Business 2.0 are struggling to sell advertising space.[4]

The second issue released in September 2007 and subsequent issues released monthly afterwards. [1]

[edit] Staff

The magazine's 100-person editorial staff[1] is led by editor-in-chief, Joanne Lipman. During her 22-year tenure at the Wall Street Journal, Lipman was involved in the founding of the Weekend Journal, as well as the Personal Journal.[5] Lipman was able to get numerous notable journalists to leave other publications to come work for her.

[edit] References

  1. ^ a b c Moses, Lucia (2007-03-05). Condé Nast Fills Out Its 'Portfolio'. Mediaweek. The Nielsen Company. Retrieved on 2007-07-18.
  2. ^ Seelye, Katharine Q.. "The Buzz of Magazineland Now Has a Name", The New York Times, The New York Times Company, 2007-06-05. Retrieved on 2007-07-19. 
  3. ^ Friedman, Jon (2007-04-11). Portfolio tries to live up to all the hype. MarketWatch. Dow Jones. Retrieved on 2007-07-19.
  4. ^ a b Fass, Mark (2007-04-16), “New Money”, New York Magazine, <http://nymag.com/news/intelligencer/30354/> 
  5. ^ Friedman, Jon (2007-04-16). Portfolio aims for an exciting debut issue. MarketWatch. Dow Jones. Retrieved on 2007-07-19.

[edit] External links


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