Conceptual metaphor

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In cognitive linguistics, conceptual metaphor refers to the understanding of one idea, or conceptual domain in terms of another, for example, understanding quantity in terms of directionality (e.g. "prices are rising"). A conceptual domain can be any coherent organization of human experience. The regularity with which different languages employ the same metaphors, which are often appear perceptually based, has led to the hypothesis that the mapping between conceptual domains correspond to neural mappings in the brain [1]

This idea, and a detailed examination of the underlying processes, was first extensively explored by George Lakoff and Mark Johnson in their work Metaphors We Live By. Other cognitive scientists study subjects similar to conceptual metaphor under the labels "analogy" and "conceptual blending."

Contents

[edit] Mappings

There are two main roles for the conceptual domains posited in conceptual metaphors:

  • Source domain: the conceptual domain from which we draw metaphorical expressions.
  • Target domain: the conceptual domain that we try to understand.

A mapping is the systematic set of correspondences that exist between constituent elements of the source and the target domain. Many elements of target concepts come from source domains and are not preexisting. To know a conceptual metaphor is to know the set of mappings that applies to a given source-target pairing. The same idea of mapping between source and target is used to describe analogical reasoning and inferences.

A primary tenet of this theory is that metaphors are matter of thought and not merely of language: hence, the term conceptual metaphor. The metaphor may seem to consist of words or other linguistic expressions that come from the terminology of the more concrete conceptual domain, but conceptual metaphors underlie a system of related metaphorical expressions that appear on the linguistic surface. Similarly, the mappings of a conceptual metaphor are themselves motivated by image schemas which are pre-linguistic schemas concerning space, time, moving, controlling, and other core elements of embodied human experience.

Conceptual metaphors typically employ a more abstract concept as target and a more concrete or physical concept as their source. For instance, metaphors such as 'the days [the more abstract or target concept] ahead' or 'giving my time' rely on more concrete concepts, thus expressing time as a path into physical space, or as a substance that can be handled and offered as a gift. Different conceptual metaphors tend to be invoked when the speaker is trying to make a case for a certain point of view or course of action. For instance, one might associate "the days ahead" with leadership, whereas the phrase "giving my time" carries stronger connotations of bargaining. Selection of such metaphors tends to be directed by a subconscious or implicit habit in the mind of the person employing them.

The principle of unidirectionality states that the metaphorical process typically goes from the more concrete to the more abstract, and not the other way around. Accordingly, abstract concepts are understood in terms of prototype concrete processes. The term "concrete," in this theory, has been further specified by Lakoff and Johnson as more closely related to the developmental, physical neural, and interactive body (see embodied philosophy). One manifestation of this view is found in the cognitive science of mathematics, where it is proposed that mathematics itself, the most widely accepted means of abstraction in the human community, is largely metaphorically constructed, and thereby reflects a cognitive bias unique to humans that uses embodied prototypical processes (e.g. counting, moving along a path) that are understood by all human beings through their experiences.

[edit] Language and culture as mappings

In their 1980 work, Lakoff and Johnson closely examined a collection of basic conceptual metaphors, including:

  • LOVE IS A JOURNEY
  • LIFE IS A JOURNEY
  • SOCIAL ORGANIZATIONS ARE PLANTS
  • LOVE IS WAR

The latter half of each of these phrases invokes certain assumptions about concrete experience and requires the reader or listener to apply them to the preceding abstract concepts of love or organizing in order to understand the sentence in which the conceptual metaphor is used.

There are numerous ways in which conceptual metaphors shape human perception and communication, especially in mass media and in public policy.

[edit] Propaganda

While neither a cognitive linguist nor a conceptual metaphor theorist per se, another prominent linguist, Noam Chomsky, proposed, along with Edward S. Herman, a propaganda model consisting of media filters which prevent news or opinions that violate the basic conceptual metaphors of the listeners from being heard in the public arena at all. This means that the media has a tendency to screen their content in order to restrict the metaphors employed, deliberately controlling the ways in which their audiences understand content. In Chomsky's view, the basic human capacity to acquire language is abused by restricting, in the mass media, the range and type of metaphors to which the citizen is exposed. Specifically, mappings that emphasize the security of property or the fear of conflict with authority would tend to be highlighted in a mass media controlled by private corporate interests, while mappings that tended to emphasize the risk of conflict over resources or fairness would tend to be de-emphasized or censored altogether.

[edit] Family roles and ethics

A less extreme, but similar, claim is made by George Lakoff in his book Moral Politics and his later book on framing, Don't think of an Elephant. Lakoff claims that the public political arena in America reflects a basic conceptual metaphor of 'the family.' Accordingly, people understand political leaders in terms of 'strict father' and 'nuturant parent' roles. Two basic views of political economy arise from this desire to see the nation-state act 'more like a father' or 'more like a mother'.

The urban theorist and ethicist Jane Jacobs made this distinction in less gender-driven if not wholly desexualizing terms by differentiating between a 'Guardian Ethic' and a 'Trader Ethic'. She states that guarding and trading are two concrete activities that human beings must learn to apply metaphorically to all choices in later life. In a society where guarding children is the primary female duty and trading in a market economy is the primary male duty, Lakoff posits that children assign the 'guardian' and 'trader' roles to their mothers and fathers, respectively.

Both of these theories suggest that there may be a great deal of social conditioning and pressure to form specific cognitive bias. Anthropologists observe that all societies tend to have roles assigned by age and gender, which supports this view.

[edit] Linguistics and politics

Lakoff, Chomsky, and Jacobs all devote a significant amount of time to current events and political theory, suggesting that respected linguists and theorists of conceptual metaphor may tend to channel their theories into political activism. Indeed, if conceptual metaphors are as basic as Lakoff argues, they may literally have no choice in doing so.

Critics of this ethics-driven approach to language tend to accept that idioms reflect underlying conceptual metaphors, but that actual grammar, and the more basic cross-cultural concepts of scientific method and mathematical practice tend to minimize the impact of metaphors. Such critics tend to see Lakoff and Chomsky and Jacobs as 'left-wing figures', and would not accept their politics as any kind of crusade against an ontology embedded in language and culture, but rather, as an idiosyncratic pastime, not part of the science of linguistics nor of much use. And others further, such as Deleuze and Guattari, Michel Foucault and, more recently, Manuel de Landa would criticize both of these two positions for mutually constituting the same old ontological ideology that would try to separate two parts of a whole that is greater than the sum of its parts.

Lakoff's 1987 work, Women, Fire, and Dangerous Things, answered some of these criticisms before they were even made: he explores the effects of cognitive metaphors (both culturally specific and human-universal) on the grammar per se of several languages, and the evidence of the limitations of the classical logical-positivist or Anglo-American School philosophical concept of the category usually used to explain or describe the scientific method. Lakoff's reliance on empirical scientific evidence, i.e. specifically falsifiable predictions, in the 1987 work and in Philosophy in the Flesh (1999) suggests that the cognitive-metaphor position has no objections to the scientific method, but instead considers the scientific method a finely developed reasoning system used to discover phenomena which are subsequently understood in terms of new conceptual metaphors (such as the metaphor of fluid motion for conducted electricity, which is described in terms of "current" "flowing" against "impedance," or the gravitational metaphor for static-electric phenomena, or the "planetary orbit" model of the atomic nucleus and electrons, as used by Niels Bohr).

Further, partly in response to such criticisms, Lakoff and Rafael E. Núñez, in 2000, proposed a cognitive science of mathematics that would explain mathematics as a consequence of, not an alternative to, the human reliance on conceptual metaphor to understand abstraction in terms of basic experiential concretes.

[edit] See also

[edit] References

  1. ^ e.g. Feldman, J. and Narayanan, S. (2004). Embodied meaning in a neural theory of language. Brain and Language, 89(2):385–392
  • Lakoff, George & Johnson, Mark (1980) Metaphors We Live By. Chicago: University of Chicago Press.
  • Lakoff, George & Turner, Mark (1989) More than Cool Reason: A Field Guide to Poetic Metaphor. Chicago: University of Chicago Press.
  • Johnson, Mark (1987) The Body in the Mind. Chicago: University of Chicago Press.
  • Lakoff, George (1987) Women, Fire and Dangerous Things. Chicago: University of Chicago Press.
  • Johnson, Mark (1995) Moral Imagination. Chicago: University of Chicago Press.
  • Lakoff, George (1995) Moral Politics. Chicago: University of Chicago Press. (2nd ed. 2001)
  • Lakoff, George & Johnson, Mark (1999) Philosophy in the Flesh. New York: Basic Books.
  • Chomsky, Noam & Herman, Edward, S. (1988) Manufacturing Consent (2nd ed. 2002)
  • Chomsky, Noam (1989) Necessary Illusions: Thought Control in Democratic Societies.

[edit] External links