CompreBem
From Wikipedia, the free encyclopedia
CompreBem is a supermarket chain in São Paulo and Rio de Janeiro states, in Brazil, owned by Grupo Pão de Açúcar.
This banner's origins start by the Pão de Açúcar acquisition of the Comprebem (with a lowercase "B") supermarket chain in northeastern Brazil, which was rebranded as Pão de Açúcar Comprebem, and eventually absorbed into Pão de Açúcar.
In the early 2000s, the group acquired São Paulo-based Barateiro Supermercados, which was to become the present CompreBem a few years later. Initially, the CompreBem Barateiro brand was launched, in advertising and own-brand products. Then, after the takeover of Sé Supermercados by CBD, some Sé stores were rebranded as CompreBem (without the "Barateiro" name), with the remainder rebranded as Pão de Açúcar. By 2003, the Barateiro brand was phased out, with all Barateiro stores rebranded as CompreBem.
Grupo Pão de Açúcar briefly used the Barateiro brand in Rio de Janeiro State, by the acquisition of ABC Supermercados, and subsequent rebranding as ABC Barateiro. These stores are now branded as ABC CompreBem, but this branding will be phased out in the near future.[1]
[edit] References
- ^ Propaganda & Marketing - Extra vai batizar novos modelos de lojas do Grupo Pão de Açúcar (Portuguese)
