Complementors
From Wikipedia, the free encyclopedia
Complementors is a term used to describe businesses that directly sell a product (or products) or service (or services) that complement the product or service of another company by adding value to mutual customers; for example, Intel and Microsoft (Pentium processors and Windows), or Microsoft & McAfee (Microsoft Windows & McAfee anti-virus).
Complementors are sometimes called "The Sixth Force" (from Porter's Five Forces model), a term which was coined by Adam Brandenburger.
Before its use in business, the word was used to describe a color that is complementory to another color.
