Talk:Cold calling

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[edit] Merging with Telemarketing

Cold calling should not be merged with telemarketing. They are entirely different animals.

Cold calling is a technique or a skill set that is used by many professionals besides telemarketing.

Telemarketing is a sub-set of job functions that use cold calling techniques.

For example - when a professional head hunter is cold calling he/she is targeting specific people for employment opportunitites. There is no money required from the candidate at any point in the relationship. This is just one distinctive difference between the types of cold calling. Another is that the same head hunter is often making cold calls to many people in a company as they work to discover where the targeted talent is located, what their names are, their phone extensions etc,. These cold calling skills are similar to the social engineering skills used by modern hackers/crackers.

Further, as the article mentions, the "calling" aspect is not unique to telephoning. Door-to-Door sales is a kind of cold calling. Nor is Telemarketing always cold calling, when you have requested information about a type of service, you might be called by several companies (telemarketed to) but they are not cold calling since you requested the information. No merge. -- Isogolem 21:19, 22 August 2006 (UTC)

I've removed the merge tags from both articles, since no one seems to support the merger. If someone tags them again, they need to explain why on the talk page. IrisWings 21:05, 10 December 2006 (UTC)

[edit] Bias toward Cold Calling

The page attempts to invalidate the argument that cold calling may be ineffective and argues that it is effective when done properly; however, this is a biased argument and both sides of the story should be presented neutrally. This is written in the style of a sales trainer or author who is attempting to discredit competing authors who state that cold calling is ineffective.

No citation is given for the statement that cold calling generates quality sales leads when studies have shown the opposite to be true.

I removed the term words "cannot handle the rejection of cold calling" from the phrase "some sales people [cannot handle the rejection of cold calling] and have concluded that it is ineffective....."

[edit] Merge from Door-to-door

I think Door-to-door is a subset of cold calling. It would be better to have a subsection for DTD in this article. -- Isogolem 20:51, 7 September 2006 (UTC)

Door to door is canvasing, not cold calling. Door to door has best practices which are not at all similar to those of cold calling. bhoward@klpz.com