Image:CokeII.jpg

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CokeII.jpg‎ (320 × 240 pixels, file size: 13 KB, MIME type: image/jpeg)

[edit] Rationale

This is a free picture of a Coke can. Unfortunately it is probably also a derivative image of the copyrighted Coke design, so it's tagged as fair use. It is used to show what a can of Coke looks like. It is non-free and unreplaceable because I can't make a fake Coke can and call it a real one, that would be illegal. The Coke design is ubiquituous and variations on it are studied to mark the various successes and follies of Coca-Cola's marketing strategies.

Non-free / fair use media rationale for New Coke
Description	Photograph of Coke II can
Source	taken and uploaded by User:Cokewww
Article	New Coke
Portion used	All, apparently
Low resolution?	Normal
Purpose of use	This image illustrates the rebranding of New Coke into Coke II in the early 1990s
Replaceable?	Coke II has not been sold in the United States since 2002. Should it be reintroduced, a free image would be created.
Other information	Daniel Case believes this is a free image. The can itself is a useful article and thus ineligible for copyright; the Coke logo may be a derivative work of the company's original logo, which dates to 1885 and is thus no longer under copyright. In any case, the image is definitely trademarked, and trademark law allows for unlicensed copying of the image. It would go counter to Coke's purposes in selling as much drink as possible if they had to license every use in a third-party retailer's advertisements. Wikipedia cannot infringe Coke's trademark unless we start making OpenCola and putting this picture on it.

This image is of a branded product cover, and the copyright for it is most likely owned by either the company responsible of marketing the product in question or the manufacturer which produced either the cover or product itself. It is believed that the use of low-resolution images of branded product covers

to illustrate the product or brand in question
on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation,

qualifies as fair use under United States copyright law. Any other uses of this image, on Wikipedia or elsewhere, might be copyright infringement. See Wikipedia:Fair use for more information.

To the uploader: please add a detailed fair use rationale for each use, as described on Wikipedia:Image description page, as well as the source of the work and copyright information.

Coke II can