Talk:Clutter (advertising)

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[edit] About Original Research

Alright, I watched a PBS video called the Persuaders which mentions this. There's my citation. At any rate, the concept certainly exists. Roman Soldier 02:11, 22 December 2005 (UTC)

I return with a valid citation from the above program. "This clutter creates a dilemma for advertisers, Garfield observes. "The advertisers know they need to have more and more advertising to get an ever narrower slice of your attention," he says. "And that means we are going to be ever more inundated. And then of course ever more resistant, requiring ever more advertising, making us ever more resistant and so on." http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/etc/synopsis.html Roman Soldier 02:14, 22 December 2005 (UTC)

The show used the word to express an idea. That doesn't mean it created a new marketing term. -- Perfecto 02:20, 22 December 2005 (UTC)

You're not going to give up, are you? Here are some more links where clutter is used in this way.

http://www.questia.com/library/communication/advertising-and-public-relations/advertising-research/advertising-clutter.jsp http://www.google.com/search?hl=en&q=clutter+marketing+advertising

Will you removed the OR tag or shall I? Roman Soldier 03:13, 22 December 2005 (UTC)

Advertising clutter is the term, then. It gives 230K hits in Google. Isn't it a lot better when we provide sources to our edits? -- Perfecto 11:42, 22 December 2005 (UTC)

If you'd like to move this page to Clutter (advertising) that's fine with me, although clutter is a problem for both fields, which are well connected to each other. Roman Soldier 19:58, 22 December 2005 (UTC)