Clifford Dodd

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Clifford R. Dodd was an administrator and broadcasting expert who was sent by the Australian Government under the Colombo Plan to work in Radio Ceylon. He was appointed Director of the newly formed Commercial Service of Radio Ceylon.

Dodd soon created the infrastructure of the Commercial Service of Radio Ceylon and made it into a successful brand. Dodd hand picked some of the best Ceylonese talents around and trained them as broadcasters.

He created a positive business environment in Radio Ceylon. Dodd was a charismatic figure who had firm leadership skills. His arrival in Torrington Square created a real buzz in broadcasting circles in Ceylon. Clifford R.Dodd changed the face of broadcasting in the island. He upgraded the Hindi Service of Radio Ceylon. Millions of listeners in the Indian sub-continent wrote in and tuned into the radio station, the oldest in South Asia.

Clifford R. Dodd is widely regarded as the 'Father of Commercial Broadcasting' in Sri Lanka. Under his stewardship, Radio Ceylon reached the pinnacle of fame, fortune and popularity - millions of rupees poured into the station as a result of the success of the Commercial Service.

Dodd returned to Australia after his Colombo Plan assignement.