Clif Bar

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Clif Bar Inc.
Type Private
Founded 1990
Headquarters Flag of the United States Berkeley, California, United States
Key people Gary Erickson, Kit Crawford
Products energy bars
Website http://www.clifbar.com/

Clif Bar (stylized as CLIF) is a company that produces energy bars and other food targeted at people with active lifestyles. Their flagship product, the Clif Bar, was created in 1992 by owner Gary Erickson. The company is located in Berkeley, California.

Contents

[edit] History

Gary Erickson is the founder and CEO of Clif Bar. He graduated from the Orfalea College of Business with a degree in business administration in 1980. In 1986, Erickson co-founded Kali’s Bakery in Emeryville, California which sold calzones and gourmet cookies. While on a 175 mile bike ride he was eating energy bars and decided he could no longer take another bite due to the taste. He developed Clif Bar as an alternative to the many poor tasting energy bars on the market. In 1992, Kali’s introduced the first Clif Bars in the bakery. In 1997, Kali's Bakery changed its name to Clif Bar Inc., naming it after Gary's father, Clifford, who he often took hikes with. In March 1999, Clif Bar introduced Luna Bars specifically market towards women. Luna bars outpaced the sales of Clif Bars and quickly became the companies top product. Later in 1999, Inc. Magazine selected the company as one of the twenty best small businesses web sites in the country. In 2000, Inc. Magazine named Clif Bar Inc. one of the country's fastest-growing private companies for the fourth straight year in a row. In April 2000, Gary turned down a $120 million offer to buy his company. In 2002, Clif Bar introduced MOJO which combines salty and nutty flavors. Gary Erickson and his wife Kit Crawford currently run the company as co-owners.

[edit] Products and practices

The main line of Clif Bars is targeted at men, with a second line, Luna Bars, serving a female audience. Clif Bars themselves have a low-key packaging color, stressing earth tones and is made of foil rather than plastic. Three bars manufactured by Clif (CLIF, LUNA and MOJO) use 70% organic ingredients. Clif Bars are also vegan. Each flavor has a particular accent color - carrot cake, for instance, is orange, while oatmeal raisin walnut is green, and chocolate brownie is brown.

There are 15 kinds of Clif Bars.

There are also 4 seasonal flavors:

[edit] Other products

In addition to Clif and Luna Bars, Clif produces products such as:

  • CLIF Shot - organic energy gels
  • CLIF Shot Blok - organic energy chews
  • CLIF Shot Drink - electrolyte hydration and recovery sports drink system
  • CLIF Nectar - organic fruit and nut bar
  • MOJO Bar - salty flavored trail mix bar
  • CLIF Builders Bar - roughly double the protein, marketed toward strength athletes
  • CLIF Kid - children's line of low-calorie bar (ZBaR), drink mix (Splashers) and real fruit snack (Organic Twisted Fruit)

The CLIF Bar Family Winery & Farm, a new business venture, produces sustainable wines. [1]

[edit] Athletes sponsored by Clif Bar

[edit] References

Cited

  1. ^ Ted Loos (May 7, 2008), Clif Hanger, ARTINFO, <http://www.artinfo.com/news/story/27517/clif-hanger/>. Retrieved on 14 May 2008 

More References

[edit] External links