Clickbooth

From Wikipedia, the free encyclopedia

The creator of or a contributor to this page, Clickbooth, may have a conflict of interest with the subject of this article.
Due to issues of maintaining neutrality and avoiding promotional articles, Wikipedia's conflict of interest guidelines strongly advise that editors do not directly edit articles on topics where they have a close personal or business connection. If this applies to your edits, you are advised to collaborate with independent editors via the article's talk page.

Clickbooth

Type	Subsidiary
Founded	Sarasota, Florida (2002)
Headquarters	301 N. Cattleman Rd, Sarasota, Florida 34232
Key people	John Lemp, chief executive officer
Industry	Affiliate marketing
Products	Affiliate network
Website	Clickbooth.com

Clickbooth is a Performance Based CPA (Cost Per Action) Network with a similar business model to Commission Junction. The network is a division of IntegraClick, Inc. and based in Sarasota, Florida. The network has approximately 20,000 affiliates or publishers and 3,000 active advertiser campaigns as of October 2007. The network was founded by John Lemp in September of 2002 who is also the current acting CEO of IntegraClick, Inc..

1 Background
2 Competitors
3 References
4 Company Website
5 See also

Background

Performance based advertising also known as CPA advertising has become increasingly popular throughout the past year as major online players such as Google have entered the space.^[1]

The popularity of such networks is due to to the increased focus on the actual worth of each user and the ability of CPA to combat both click and impression fraud which has plagued many online sites.

A recent in depth article^[2] in Adotas is very useful in explaining some of the differences between CPA and the traditional internet marketing methods such as CPC and CPM.