Classic Cola
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Classic Cola is a cola made for Sainsbury's Supermarkets in the United Kingdom. It was launched in the mid-1990s and unlike other store brand colas, which are seen as cheap versions of the real thing, this was designed to be a worthy competitor against Coca-Cola and Pepsi and their major rival in the cola business at that time, Virgin Cola in Sainsbury's chains, during a period of time which the UK media dubbed "the cola wars".
The Coca-Cola Company UK filed a lawsuit against the Classic Cola brand claiming the design of the cans was too similar to their own. Today, Classic Cola is still being made although it is now considered the same as any supermarket own brand cola. Like Virgin Cola, it is no longer seen as a serious rival to the Coke and Pepsi brands.
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