Circuit of culture
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The Circuit of Culture is a theory or framework used in the area of Cultural Studies. It was devised in 1997 by a group of theorists when studying the ‘Sony Walkman’. The theory suggests that in studying a cultural text or artifact you must look at its representation, identity, production, consumption and regulation. Du gay et al. suggest that “taken together (these 5 points) complete a sort of circuit… through which any analysis of a cultural text… must pass if it is to be adequately studied.”[1] Gerard Gogin openly uses this framework in his book ‘Cell Phone Culture: Mobile technology in everyday life’ in order to fully understand the cell phone as a cultural artefact. His book is split into four parts—production, consumption, regulation and representation and identity (through looking at mobile convergences). [2]
