Cinnamon Toast Crunch

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Cinnamon Toast Crunch (first renamed Cinnamon Grahams in the UK but now called Curiously Cinnamon, known as Croc-en-cannelle in French Canada) is a breakfast cereal produced by General Mills. The cereal was first produced in 1984. Cinnamon Toast Crunch is rivaled by Waffle Crisp. The cereal consists of small squares or rectangles of wheat and rice covered with cinnamon and sugar. Originally the cereal featured plain squares but currently features an artificial "cinnamon swirl" coloration in each piece. At one point there were three animated bakers as the mascots: Wendell, Bob and Quello. Around 1992 Bob and Quello were dropped and then the lone mascot became Wendell. The cereal aims to provide the taste of cinnamon toast in a bite-sized crunch.

Current advertisements for this cereal portray adults in some form unable to "see what makes them so popular", the adult guesses something completely off the wall, and usually related to the adult's profession, whereby the kids correct them and loudly say "It's the cinnamon sugar swirls in every bite!". Ironically enough, the cereal is also currently advertised directly to adults, as a healthy breakfast choice with a great taste they grew up with. Cinnamon Toast Crunch remains a favorite in particular amongst college students.[citation needed]

They also advertise Cinnamon Grahams with Golden Grahams which features two brothers arguing over which is best, Golden or Cinnamon Grahams.

There have been two off-shoots of the cereal: French Toast Crunch and Peanut Butter Toast Crunch. French Toast Crunch was originally shaped like many little French toast slices, reminiscent of the style of Cookie Crisp. More recently, it resembles Cinnamon Toast Crunch, only lighter in color. Peanut Butter Toast Crunch is no longer available as of 2006.

As another offshot, Monopoly Cereal was a limited edition product created in April 2003 by General Mills. The cereal was like Cinnamon Toast Crunch, but with the addition of marshmallows based on the pieces in the Monopoly game, such as houses and hotels.

[edit] Nutrition Facts

(As of June 30, 2007)
Serving Size ¾ cup (31g)

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Amount Per Serving Cinamon Toast Crunch With ½ cup skim milk
Calories 130 170
Calories from Fat 30 30
% Daily Value
Total Fat 3g 5% 5%
Saturated Fat 0.5g 2% 2%
Trans Fat 0g
Polyunsaturated Fat 0.5g
Monounsaturated Fat 2g
Cholesterol 0mg 0% 1%
Sodium 220mg 9% 12%
Potassium 45mg 1% 7%
Total Carbohydrate 25g 8% 10%
Dietary Fiber 1g 4% 4%
Sugars 10g
Other Carbohydrate 14g
Protein 1g
Vitamin A 10% 15%
Vitamin C 10% 10%
Calcium 10% 25%
Iron 25% 25%
Vitamin D 10% 25%
Thiamin 25% 30%
Riboflavin 25% 35%
Niacin 25% 25%
Vitamin B6 25% 25%
Folic Acid 25% 25%
Vitamin B12 25% 35%
Phosphorus 4% 15%
Magnesium 2% 6%
Zinc 25% 30%
Copper 2% 2%

[edit] See also

List of breakfast cereals