Cincinnati Bell/WEBN Riverfest
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The Cincinnati Riverfest is an annual tradition that has taken place since 1977. Its origin comes from the Rock and Roll radio station WEBN (102.7), when it celebrated its 10 year anniversary in 1977. This has now evolved into an all day event is held every year on Labor Day. The corporate sponsors are WEBN and Cincinnati Bell. This agreement started in May 2007, ending a 17 year partnership with Toyota. The festival is filled with many activities and ends with a gathering on the banks of the Ohio River in Cincinnati, Ohio, Covington, KY, and Newport, KY to watch a spectacular fireworks show. The fireworks are provided by Rozzi's Famous Fireworks Inc. The show attracts over 500,000 to the area every year. Over 2,500 boats jam the river to get a front row seat for the show, and the river is patroled by the US Coast Guard, Kentucky Department of Fish and Wildlife, Ohio Department of Natural Resources, and local units from Cincinnati, and Covington. The river is normally closed between the Roebling Suspension Bridge and the Big Mac (Interstate 471) bridge.
