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[edit] The Timberland Company

The Timberland Company
Type Public (NYSE: TBL)
Founded Boston, Massachusetts (1952)
Headquarters Stratham, New Hampshire, United States
No. of locations 85 (US) 18 (Canada) 4 (U.K.)
Key people Sidney W. Swartz, Chairman
Jeffrey B. Swartz, President/CEO
Kenneth P. Pucker, Executive VP/COO
Industry Textile
Products Apparel
Services Heavy Duty Boots
Revenue $1,566 million USD
Employees 2,016 (US)
3,402 (foreign)
Website Timberland.com
[1] [2]

Timberland (NYSE: TBL) (or more informally Timbs or Timbos) is a trademark for a number of lines of outdoors wear, primarily boots, manufactured by The Timberland Company. Its three key locations are in Stratham, New Hampshire; Danville, Kentucky; and Ontario, California.

Although their boots are designed for hiking and mountain climbing, they are popular as a primary element of fashion, originating from their popularity with African-American, West Indian, and Latin youths in New York City, New Jersey, and Connecticut areas. The Timberland Company also has many items for sale in the apparel market including watches, leather goods, eyeware and other goods.

In 2007, Timberland was named one of the hundred best companies to work for by CNN Money, and the best company to work for in the state of New Hampshire.[1]

[edit] Company history

  • In 1918, Timberland founder Nathan Swartz began his shoemaking career in Boston, Massachusetts as an apprentice stitcher.
  • In 1952, Swartz bought half an interest in The Abington Shoe Company in Boston, mainly doing contract work for other manufacturers.
  • In 1955, he bought the remaining interest and brought his sons into the company.
  • In 1960, the Swartz family introduced the then innovative injection-molding technology into the footwear industry. This enabled the production of virtually waterproof boots by connecting the soles to the leather uppers without stitching.
  • In 1973, the brand name "Timberland" was introduced for the waterproof leather boots produced by the company. Because the boot proved to be very popular, the company name was officially changed to The Timberland Company.
  • In 1978 and 1979, Timberland added casual and boat shoes to its boots product line.
  • In the 1980s, the company expanded internationally, first into the Italian market and later to many other countries.
  • Sidney Swartz, one of the founder's sons, took the helm at the company (he still serves as chairman). Under his leadership, Timberland started to become a lifestyle brand and added clothing and women's shoes to its products.
  • Throughout the 1990s, the Timberland Company added more product lines such as backpacks, watches, and kids' footwear.
  • In 1998, the Timberland PRO series of "Workboots for the Professional" was launched to further expand into the lifestyle market. Jeffrey Swartz stepped up to become CEO of the company and brand his grandfather and father had started.
  • In December 2006, the company acquired Howies, the Welsh clothing company.[3]
  • On 2007-04-26, Timberland acquired skateboard footwear company, Ipath.[4]
  • In October 2007, the company launched a UK website www.timberlandonline.co.uk

[edit] Community involvement

The Timberland Company is also active in community service, partly through its sponsorship of the Boston-based City Year (a program labeled as an “urban Peace Corps”, striving to unite young people of varied backgrounds. It also participates in the Path of Service program, which gives employees 40 hours of paid time-off to serve in their communities, and now gives 30 employees two to three weeks a year to aid with disaster relief. Timberland aided over 170 projects with over 9,000 volunteers and generating over 53,000 hours labour during their latest Earth Day on 2007-04-19 across the globe.[5]

[edit] Environment Record

http://www.seacoastonline.com/apps/pbcs.dll/article?AID=/20071030/NEWS/710300322/-1/NEWS11&sfad=1 http://en.wikipedia.org/wiki/Wikipedia:WikiProject_Environment/Environmental_Record_Task_Force#user:ChrisQvNguyen

[edit] In popular culture

  • In one memorable scene from the film The Departed, Jack Nicholson's character interrogates Leonardo DiCaprio's character whilst pounding on his broken wrist using a Timberland classic 6" boot (style no. 10061).
  • For many years, there was a false rumor that the company was owned by the Ku Klux Klan. This is impossible, since the Klan's assets were liquidated by a $7 million civil suit over the 1981 murder of Michael Donald.
  • The American composer and record producer Timbaland (birth name Timothy Z. Mosley) got his stage name after the Timberland boot popular in hip-hop fashion, when he was an apprentice with fellow producer DeVante Swing.
  • In Sean Penn's film Into the Wild, Christopher McCandless sports a pair of Timberland Classic boots throughout his trek to Alaska.
  • Julia Stiles and Sean Patrick Thomas wear Timberland classic 6" boots throughout the 2001 film Save The Last Dance.
  • Many hardcore and underground rappers of the 1990s made references to Timberland boots, particularly members of the Wu-Tang Clan and the Boot Camp Clik
  • Lauryn Hill's "Doo Wop (That Thing)" (Track 6 on the album, The Miseducation of Lauryn Hill), states: "The second verse is dedicated to the men/more concerned with his rims, and his timbs, and women."
  • Track "Hello Brooklyn 2.0" Featuring Lil Wayne, performed by Jay-Z includes the verse "black Hoodies and timberlanded always scheming you see da gleam" which refers to the Timberland brand.
  • Riley Freeman from the popular adult swim show The Boondocks is seen wearing Timbs in most of the shows episodes.
  • An urban legend says that the cross-shaped cleats on the bottom of some Timberland shoes are blasphemous, since the wearer, unknowingly, sacrileges on the Cross while walking

[edit] External links

[edit] References

  1. ^ a b 100 Best Companies to Work For 2007. CNNMoney.com. Retrieved on 2007-09-05.
  2. ^ The Timberland Company - Overview. Hoovers. Retrieved on 2007-09-05.
  3. ^ BBC NEWS | UK | Wales | Mid Wales | Timberland buys 'green' company
  4. ^ Timberland Announces Acquisition of IPATH (2007-04-26). Retrieved on 2007-09-05.
  5. ^ Timberland - About Us