Christine Craft
From Wikipedia, the free encyclopedia
This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (July 2007) |
This article or section includes a list of references or external links, but its sources remain unclear because it lacks in-text citations. You can improve this article by introducing more precise citations. |
Christine Craft (born 1944) is a radio talk show host and former television anchorperson. She became known in the broadcast industry for her age and sexual discrimination lawsuit against a station which had demoted her from the news anchor position because of her age.
Craft was a competitive surfer in the Santa Barbara area. In 1974 she took a position as a weather reporter at KSBW-TV in Salinas, California. While working for KSBW, she served in a variety of reporting roles, including news reporting and sports. She moved from KSBW to the CBS affiliate, KPIX-TV, in San Francisco, where she worked in much the same capacity.
In 1977, CBS hired her to do a segment for their CBS Sports Spectacular program on women in sports. As part of her on-air reporting, she was required to undergo a make-over, including having her hair bleached platinum blond. She later reported that she hated the experience.
She worked at a number of stations in California, including KEYT-TV in Santa Barbara, after leaving CBS. She worked for a year at KEYT, before moving to Kansas City to work for the Metromedia, Inc. ABC affiliate, KMBC-TV. Craft claims that, unbeknownst to her, a media consulting company had made a tape of her, and had shopped it around to several stations throughout the country, including KMBC. Executives at KMBC asked her to come to Kansas City for an interview, and hired her, even though she claims that she told the station management that she "showed signs of her age and experience", and was not willing to be made over.
After eight months of her two-year contract with KMBC, she was removed from the anchor position, because a focus group had determined that she was "too old, too unattractive and wouldn't defer to men." Craft refused to accept the demotion, and went public with her disagreement with the station with an interview in a local newspaper. She left the station and returned to television in Santa Barbara.
While working in Santa Barbara, she filed a breach of contract lawsuit against Metromedia. In 1983, a federal jury in Kansas City awarded her $500,000 in damages. The federal Judge overturned the award and ordered a second trial, this time in Joplin, Missouri. The second jury also awarded her the same $500,000. Metromedia appealed the decision, and the 8th Circuit Court overturned the decision. Craft's appeal to the United States Supreme Court was denied.
Following the trial, Craft wrote a book, Too Old, Too Ugly, and Not Deferential to Men (ISBN 0914629654) detailing her experiences.
For much of the first decade of the twenty-first century, Craft worked as a radio talk show host at radio stations in San Francisco and Sacramento, espousing liberal causes. In the Fall of 2007 Ms. Craft left her hosting duties at KSAC in Sacramento after a failure to reach a new contract.
She is currently on KGO 810am Sundays 9:00 AM - 11:00 AM and also Guest Hosting on KGO.
[edit] References
- Craft, Christine at The Museum of Broadcast Communications
- Transcript of radio discussion on sexual discrimination in the media
- New York Times article on first lawsuit
- "the pioneer in age-discrimination cases, Christine Craft"
[edit] Further reading
- Lowe, Denise, Women and American Television, An Encyclopedia, ISBN 0874369703