Chooks Fresh & Tasty
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| Chooks Fresh & Tasty | |
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| Type | Franchise system |
| Founded | South-west Western Australia |
| Founder | Steve Hansen[1] |
| Headquarters | Stirling, Western Australia[2], Australia |
| No. of locations | 34 franchises (2007)[3][4] |
| Area served | Western Australia, Queensland |
| Key people | Steve Hansen, founder and Managing Director[1] |
| Industry | Fast food |
| Products | Chicken |
| Website | Homepage |
Chooks Fresh & Tasty is a Western Australian fast food chain specializing in barbecued and fried chicken.
[edit] History
Chooks was originally a well known regional fast food brand named River Rooster. They began in Busselton and Margaret River in 1991, and soon expanded to other regional centres. River Rooster stores were generally in areas that lacked popular fast food chains - namely Chicken Treat and KFC.[5]
Around 2003, the River Rooster name was dropped. The company felt they weren't generating new transactions due to the similarity in brands with other outlets. The decision was to rename the company to Chooks Fresh & Tasty. Soon after stores were entering the metropolitan market and other regional areas.[5] [6]
Lately, Chooks has opened their first store in the Queensland market, at Keperra, a suburb in the capital city in Brisbane's north-western suburbs. Chooks' Queensland operations have now expanded to four locations. [4]
[edit] References
- ^ a b Chooks > About Us > Meet the Director (accessed 2007-09-17)
- ^ Chooks > Contacts (accessed 2007-09-17)
- ^ Chooks > Locations > Western Australia (accessed 2007-09-17)
- ^ a b Chooks > Locations > Queensland (accessed 2007-09-17)
- ^ a b Chooks > About Us > Our Origins (accessed 2007-09-17)
- ^ Franchise Council of Australia Board of Directors (accessed 2007-09-17)
