Choco Taco

From Wikipedia, the free encyclopedia

Choco Taco is a brand of dessert food resembling a taco, consisting of a taco shell-like waffle cone, reduced-fat vanilla ice cream, artificially flavored fudge, peanuts, and a milk chocolate coating.[1] The product was invented in Philadelphia in the 1980s by the Jack and Jill Ice Cream Company,[2] but was introduced nationwide by Good Humor-Breyers in 1996 as "America's coolest taco", at the Supermarket Industry Convention in Chicago, Illinois.[3]

The "Choco Taco" is marketed under both the Good Humor and Klondike brands, with the Good Humor version marketed as "The Original Ice Cream Taco". Both brands are owned by the same ice cream conglomerate, Good Humor-Breyers, a unit of Unilever, based in Green Bay, Wisconsin.[4] In 1998, Unilever introduced the Choco Taco to Italy with the name Taco Algida.[5]

In 1999, the company improved the product, incorporating a shell which stayed crisper, and introduced new packaging.[6] The same year, the company introduced a Klondike Cookies & Cream Choco Taco, containing cookies and cream ice cream and covered with cookie pieces.[7] Choco Tacos have been sold at some Taco Bell restaurants.[8]

[edit] References

  1. ^ Choco Taco at icecreamusa.com
  2. ^ Tidbits - TIME
  3. ^ Innovative new products on parade at busy Chicago supermarket show. (Supermarket Industry Convention). Quick Frozen Foods International. HighBeam Research, Inc. (July 1, 1996). Retrieved on 2007-10-24.
  4. ^ Koerner, Brendan I. (February 20, 2005), “Pass the Ketchup, Er, Raspberry Sauce”, The New York Times, <http://www.nytimes.com/2005/02/20/business/yourmoney/20goods.html> 
  5. ^ Key word search: global dairy food trends | Dairy Foods | Find Articles at BNET.com
  6. ^ Good Humor-Breyers Adds Products.. Supermarket News. FindArticles (April, 1999). Retrieved on 2007-10-24.
  7. ^ Marotta, Lori Anne (March 1, 1999). Good Humor-Breyers Offers an Array of Products. Frozen Food Age. AllBusiness.com. Retrieved on 2007-10-24.
  8. ^ Doeff, Gail (March, 1996). Changing channels; as freezer cases fill, frozen dessert makers seek new growth avenues. Dairy Foods. FindArticles. Retrieved on 2007-10-24.