Chinese portrait

From Wikipedia, the free encyclopedia

This article is orphaned as few or no other articles link to it. Please help introduce links in articles on related topics. (July 2006)

'Chinese portrait is a marketing technique in which one thinks of and discusses a brand as a living person in order to come up with ideas about how to develop this brand^{[citation needed]}.

Nevertheless, the term is much more often used as a psychological tool for describing oneself through periphrasis. It is not clear whether or not the practice of such an exercise originated in China or if it is only that the “circonvolutedness” of the exercise reminds of stereotyped Chinese mindset.