China Mobile
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| China Mobile Communications Corp. | |
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| Type | Public company SEHK: 0941 NYSE: CHL |
| Founded | 1997 |
| Headquarters |  Hong Kong |
| Key people | Wang Jianzhou, Chairman and CEO |
| Industry | Telecommunications Mobile Communications |
| Products | mobile services, data services, BlackBerry services |
| Revenue | US$33.60 billion (2007) |
| Employees | ~119,000 (2007) |
| Subsidiaries | China Tietong |
| Website | http://www.chinamobile.com/en |
China Mobile Communications Corporation (Chinese: 中国移动通信, Hanyu Pinyin: Zhōngguó Yídòng Tōngxìn) (SEHK: 0941, NYSE: CHL), also known as China Mobile or CMCC, is the largest mobile phone operator in China. It is the world's largest mobile phone operator ranked by number of subscribers, with over 380 million customers [1] (as of end of February, 2008). By turnover it is second to Vodafone, which owns 3.3% of China Mobile. China Mobile is also fifth in global brand equity according to BrandZ rankings.
A state-owned enterprise of the People's Republic of China government, it was spun off from former monopoly China Telecom in 1997, and now has a 67.5% share of the competitive mainland Chinese mobile market. China Mobile also owns Paktel in Pakistan, and in May 2008 the company also took over China Tietong, the third largest broadband ISP in China.[1]
China Mobile is the largest company registered in Hong Kong and it is headquartered on Queen's Road. It is also the largest market capital company listed in the Hong Kong Stock Exchange, surpassing HSBC.
China Mobile's operations are segmented by province. The parent company owns 100 percent interest in provincial subsidiaries including China Mobile Group Guangdong Company Limited and China Mobile Group Zhejiang. As of December 31, 2006, the Group had an aggregate staff of 111,998 and an aggregate mobile telecommunications subscriber base of over 301.2 million, and enjoyed a market share of approximately 67.5 percent in Mainland China. The Group's GSM global roaming services covered 219 countries and regions and its GPRS roaming services covered 138 countries and regions.
China Mobile's majority shareholder is China Mobile (HK) Group Limited, which, as of December 31, 2006, indirectly held an equity interest of approximately 74.57 percent of the Company through a wholly-owned subsidiary, China Mobile Hong Kong (BVI) Limited. The remaining equity interest of approximately 25.43 per cent. of the Company was held by public investors. Speculations however, that the China Mobile (HK) Group Limited being subservient to other interests within China abound.
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[edit] Service Brands
China Mobile's services are stratified according to their target customers[2].
- Go Tone (Chinese: 全球通, Hanyu Pinyin: Quánqiútōng) is the flagship brand. Its postpaid services target what China Mobile terms 'high class customers'. As its Chinese name implies, Go Tone enables international calling and global roaming.
- Easyown (Chinese: 神州行, Hanyu Pinyin: Shénzhōuxíng) is China Mobile's basic prepaid service and accounts for over 70% of China Mobile's customers. Marketing schemes vary between regions. In Shanghai, Easyown customers also have access to many Go Tone services such as global roaming and voice mail upon payment of additional fees[3].
- M-zone targets the youth demographic. It is popular with university and college students but its popularity lags behind that of the other two brands in secondary and third-tier cities.[4]
- ZoNG allows people to communicate at will without worrying about tariffs, network coverage, capacity issues or congestion (Pakistan only).
China Mobile customers may choose between caller-pays and recipient-pays tariff plans. A monthly fee is usually levied for caller-pays tariffs, e.g. 16 yuan for Easyown prepaid customers in Shanghai[5].
[edit] China Mobile Pakistan
China Mobile Pakistan (CMPak) is a 100% subsidiary of China Mobile. The pioneering overseas set up of China Mobile came through acquisition of a license from Millicom to operate a GSM network in Pakistan.
So far CMPak has invested more than US$ 700 million in the telecom sector in Pakistan and an additional US$ 800 million will be invested till the end of year 2008.
With ambitious plans to cater to the fastest growing Pakistani market and to win over the ever demanding Pakistani customer, it will be offering unprecedented coverage, voice and data services as well as a wide range of tariff options to choose from.
CMPak's edge comes from the experience and expertise of running the world's largest telecom service and the commitment they make to setting quality and customer relations standards.
CMPak is geared to offer neatly packaged VAS products that will benefit the individuals, corporates as well as small businesses. Led by a team of professionals from the field of cellular communication, CMPak is determined to make its mark in the Pakistani market and to change the way people communicate.
PTA (Pakistan Telecommunication Authority) has announced that it may resolve the frequency issue with China Mobile, as it was one of the main reason for pullout by Millicom International Cellular S.A.
CMPak markets its products under the brand name "Zong".[2]
[edit] References
- ^ China Mobile to take over China Tietong Telecom
- ^ Our Brands. China Mobile (2007). Retrieved on 2008-03-18.
- ^ Easyown Products (Chinese). China Mobile Shanghai (2008). Retrieved on 2008-03-18.
- ^ "M-Zone brand appeal extends beyond campus", China Daily, 2007-08-23. Retrieved on 2008-03-18.
- ^ Easyown Product Fees. China Mobile Shanghai (2008). Retrieved on 2008-03-18.
- Millicom to sell Paktel for $284 million to China Mobile
- China Mobile's Press Release for the acquisition of Paktel Ltd.
- Millicom International Cellular S.A. Press Release for the sale of Paktel Ltd.
- two be released in China?
- Apple to release the iPhone in the PRC?
[edit] External links
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