Chief channel officer

From Wikipedia, the free encyclopedia

Chief channel officer (CCO) is a corporate title for the person responsible for all indirect revenue with a partner within an organization. The Channel Chief typically reports to the chief executive officer as a corporate officer or to the Chief Operations Officer (COO). The CCO is usually an executive or senior vice president position.

Responsible for daily management of a corporate the day-to-day activities of the corporation. The COO is one of the highest ranking members of an organization, monitoring the daily operations of the company, organization, or agency indirect sales, business and alliances with Business Partners.

With primary or shared responsibility for areas such as sales management, product development, distribution channel management, public relations, marketing communications (including advertising and promotions), pricing, market research, customer service, and programs.

Computer Retail News, a trade journal, identifies it's top 50 Most Influential channel chiefs in February 2007.