CHFI-FM

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CHFI (FM)
Image:CHFI FM.jpg
City of license Toronto, Ontario
Branding 98.1 CHFI
Slogan Toronto's Lite Favourites
Frequency 98.1 kHz (FM)
First air date 1957
Format adult contemporary music
Power 44 KW
Callsign meaning C H i-F I delity
Owner Rogers Communications
Website 98.1 CHFI

CHFI is a Canadian radio station, which broadcasts an adult contemporary format at 98.1 on the FM dial in Toronto, Ontario.

The station was launched in 1957, and was the first FM outlet in Toronto to provide its own distinct programming rather than simulcasting an AM station. CHFI also initially provided a special muzak-like background music service for offices and retail outlets in the city.

The station was acquired in 1960 by Aldred-Rogers Broadcasting Ltd., the company now known as Rogers Communications. In 1962, an AM counterpart, CHFI-AM, which later became highly successful Top 40 music station CFTR, was added.

In 2003, CHFI, competing closely with fellow Toronto adult contemporary station CJEZ, attempted to popularize a younger morning show. Firing longtime CHFI morning show personality Erin Davis and moving her on-air partner Bob Magee to afternoons, the station named Mad-Dog and Billie, later known as Jay and Billie, to host the morning show. These younger broadcasters had hosted mornings on co-owned Toronto station KISS 92 FM when it previously broadcast a contemporary hit, then Hip-hop and R&B format.

Shortly after being fired from CHFI, Erin Davis was hired by CJEZ as a fill-in co-host, working alongside Mike Cooper. In 2005, the CHFI management saw the error of their ways, removed the Jay-and-Billie duo, rehired Davis for mornings, and also hired Mike Cooper as her co-host.

[edit] Morning show hosts

Other personalities

[edit] See also

  • CFTR, originally CHFI-AM

[edit] External links