Cerealicious
From Wikipedia, the free encyclopedia
| Cerealicious | |
|---|---|
 |
|
| Type | Private |
| Founded | 2005 in Manila, Philippines |
| Headquarters | University of Santo Tomas, Espana, Metro Manila, Philippines |
| Key people | Charlene Falcis, Crissy Balatbat, Tanya Tabucal, Lester Fuentes, Andrew Varona, and Trina Ronas |
| Industry | Restaurants |
| Products | Fast food, Cereals |
Cerealicious is a fast-food restaurant chain based in the Philippines. There are currently 12 branches, 10 are located in Manila, 1 in Cebu and 1 in Davao. Cerealicious offers Post, Nestle, and Kellogg's cereals with milk and a wide range of additional toppings. It incorporates local 'flavors' to serve Filipino taste.
[edit] History
 |
The neutrality of this article is disputed. Please see the discussion on the talk page.(December 2007) Please do not remove this message until the dispute is resolved. |
It all began early 2005 when a group of friends decided to offer a new and exciting way of eating cereals outside of home. The group, consisting of college friends and officemates, saw that the market needed healthier food options that are delicious at the same time. They group began conceptualizing the business identifying their target market, scouting for the ideal location, planning the store look, floor layout and design, logo and mascot, product offerings and witty names of their bestsellers. After a year of planning, the first Cerealicious outlet opened its doors on January 4, 2006 inside the University of Sto. Tomas compound. Its homey kitchen atmosphere attracted students who wanted to relax and feel happy amidst the daily stress in school.
Cerealicious soon gained a loyal following especially among the young people. After a few months, the business grew and expanded to three more locations, one along Taft Avenue (near De La Salle University), one in The Block, SM North, and another one inside La Salle Greenhills. In 2007, the dynamic group continued to expand in Mendiola, Morayta, Greenhills, Cebu, and inside campuses such as St. Paul College Pasig, De La Salle University, De La Salle ZobelAteneo de Manila University, Ateneo de Davao University and FEU - East Asia College.
[edit] Products
Cerealicious offers customers different ways to enjoy cereals. Create-Your Own allows customers to experiment and play around with the assorted cereal brands with either dry or low-fat milk topped off by a wide variety of toppings such as nuts, fruits, cookies and candies like gummy bears.
Customers who find it hard to choose among the varied options can opt to order Blockbusters instead. Cereal Blockbusters are set combinations of cereals, milk slush and toppings named and inspired after hit movies such as Jumanggo (Jumanji), Apple-O 13 (Apollo 13), Cashewblanca (Casablanca), Froot Loose (Foot Loose), Jelly Maguire (Jerry Maguire) and Nutting Hill (Notting Hill).
Cerealicious also offers a drink made of cereals called Cerealicious Smoothies. These are shakes mixed with cereals that give it a crunchy texture. They are branded as cereal meal on the go.[1]
