CELSA Paris
From Wikipedia, the free encyclopedia
| CELSA Paris | |
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| Established: | 1965 |
| Type: | Public |
| President: | Véronique Richard |
| Students: | 700 |
| Location: | Neuilly-sur-Seine, France |
| Affiliations: | University of Paris IV: Paris-Sorbonne |
| Website: | celsa.fr |
CELSA is a French communication and journalism school (grande école) located in the West of Paris, (Neuilly-sur-Seine) and is part of the Sorbonne University (University of Paris IV: Paris-Sorbonne).
Founded in 1965, the school has designed a curriculum which offers students a wide range of classes in the information and communications sciences and associated professions, along with courses in the humanities and social sciences.
Approximately 700 students attend classes at CELSA and obtain degrees in journalism, corporate communications, intercultural management, marketing and advertising, human resource management, and multimedia studies.
CELSA's faculty is a combination of academics from the Sorbonne and professionals from a variety of business sectors. Faculty members use a variety of teaching methods including case studies, lecture/discussions, team projects, simulation exercises and independent studies.
The school has close connections to companies in France. Its Office of Career Services provides students with a range of internships and job offers, thus opening broad career possibilities. There are over 2500 offers of internships and jobs from companies and other organisations on the CELSA web site for students to choose from. Many students are hired by the company, agency or regional authority where they do their final internship. Because of the quality and reputation of the CELSA programme, graduates are virtually guaranteed the attention of top employers.
The Alumni Association organises monthly meetings and other events and publishes a directory of its 800 members.
[edit] Fields of study
Journalism
Founded in 1979, the journalism section admits students with a three-year post-secondary school qualification. It is one of the most selective and prestigious programmes in journalism in the country. Each year, around 850 candidates apply for admission, though only 25 are offered a place (2006).
It offers a two-year programme accredited by the French journalism profession, which prepares students for all branches of the media and offers no specialisation. It is a highly practical professional course taught mostly by senior journalists from national radio and television stations, daily newspapers and press agencies.
Other practical aspects of the programme include three internships: the first internship is in a local or regional newspaper where students cover local news and publish articles. This gives them practical experience in the workings of a press organisation. The second and third internships take place during the summer break and can be done in any of the media, in France or abroad. There is a professional assignment each year for a media publication or radio station.
As part of their curriculum, students are also required to do coursework to obtain a French 'Master Professionnel' degree in journalism.
CELSA's alumni work for highly regarded French media institutions, such as TF1, France 2, France 3, Canal Plus, France 24, Arte (TV); Le Monde, Le Figaro, Libération (print) or Radio France Internationale, RTL, Europe 1 (radio)...
Corporate and institutional communication
This is the study of the practices involved in managing and improving the reputation, visibility and image of organisations, and the issues involved in this process. It is the study of the process of explanation of the organisation's strategy to a wide variety of audiences from staff, shareholders and clients to opinion makers such as journalists and elected representatives. It highlights the strategic role of communications in an organisation and offers an understanding of the contexts within which communications campaigns are necessary.
The programme introduces students to all the facets of organisational and institutional communications as well as to the tasks carried out by the different practitioners in this field. It provides thorough training to students in the analytical methods and tools needed to plan and undertake major assignments.
The course prepares students for a wide variety of careers, and requires students with a solid general knowledge and an ability both to sum up situations and offer suitable responses.
Marketing, advertising and communication
This section trains students who want to become executives in advertising or market research, or who want to specialise in brand management, rather than in pure marketing. It gives students a thorough training in implementing a brand strategy. It teaches students to master the main qualitative and quantitative tools of analysis used in communications.
The curriculum includes a series of courses taught by academic staff in fields such as semiology, thus enhancing students' promotion potential in the marketing sector.
Other lessons are taught by executives from French and international communications agencies and companies, who provide students with practical information on topics ranging from strategic planning to the legal environment, as well as the latest trends in brand management.
Human resources management
The human resource management section trains students to manage a company's most valuable resource, its people, and to reconcile the organisation's objectives with the needs of employees. The section offers courses in three broad fields. Firstly, an understanding of organisations and their goals. In order to understand the context within which all human resource policies operate, there are lectures on the French and European socio-economic environment. Secondly, the social sciences are taught - sociology, psycho-sociology and employee relations - to broaden students' understanding of the relations between the individual and the group. Finally, the programme introduces students to the more practical aspects of human resource management such as labour law, recruitment, career management, earnings policy and employee communication. The section has recently created an option dealing with the application of information technology to human resource management.
Intercultural management and communication
The Magistère in communications offers students the widest training in the social sciences, from sociology to ethnology and psycho-sociology. The aim is to enable them to analyse effectively a wide range of behavioural phenomena as well as understand the communications problems and challenges that firms and organisations face today, and to give them the potential to evolve to the most senior posts in communications. In particular, the programme trains students to deal with situations involving cultural and employee diversity, as well as corporate situations with departments having different management cultures.
Communication, media, and media transformation
The emergence of digital communications has changed the information and communication practices of organisations and firms. This section addresses students interested in the general question of the transformation information undergoes between an institution and its public. The teaching is centred on the analysis, setting-up and management of media systems in the communication strategy of organisations. The first year covers the different theories of information and communication, the history, sociology and economics of the media. The second-year programme offers an in-depth analysis of different media devices (semiology, media consumption, different styles of writing and reading) and the communication strategies which accompany them. The course offers a thorough grounding in the entire range of media production (from in-house magazines to institutional web sites) and the vertical production chain within the media. This section trains professionals who will be responsible in the future for media messages in all sectors, from NGOs to public sector bodies, more particularly in digital communications, which predominates at the moment.
