Talk:Cause marketing
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[edit] Recent
I noticed a fairly recent edit that appeared to be blatantly self-serving or in the least not a necessary edit. For anyone working on this page, I would encourage us all to ensure that we are doing our best to meet Wiki standards. Uberveritas (talk) 10:23, 21 February 2008 (UTC)
[edit] Regarding recreation
I saw that the page was unlocked again ( I think ) so I added a stub. I can do a full article shortly, but I need to do some more reading on the formatting of Wikipedia articles before I do so. —Preceding unsigned comment added by 71.195.236.89 (talk • contribs) 05:55, December 13, 2006
If the neutrality of this article is being disputed, it would be best for an explanation to be added to the discussion page so that the situation can be reviewed and remedied (if needed). Uberveritas 06:00, 14 December 2006 (UTC)
I am removing the neutrality dispute tag as most of the original (and temporary) stub has been re-worked. I was able to increase the content, and there should be more on its way shortly. At this point, given that the text has changed, I think the neutrality can be re-disputed if there is still a concern. If such becomes the case, I would appreciate it if a note could added here in the discussion section so that any errors in tone can be remedied. Thanks, Uberveritas 07:49, 14 December 2006 (UTC)
A couple of tags removed given the substantial change in content today. Will continue to update, quality check the tone, and add additional citations/references. Several sections still need considerable work; others just need additional information. Uberveritas 09:06, 14 December 2006 (UTC)
[edit] Further research material?
- Joe Marconi, Cause Marketing, ISBN 0793152585 [1]
- Stephen M. Adler, Cause for Concern: Results-Oriented Cause Marketing, ISBN 0324311303, [2]
- Jocelyne Daw, Cause Marketing for Nonprofits, ISBN 0471717509, [3]
The numbered links lead to amazon, the ISBN links lead to the library book-search. (so you can find a library near you to borrow it from)
The article looks great! Good job improving it! ---J.S (T/C) 22:28, 14 December 2006 (UTC)
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- Thanks for adding this information here J.S. :-) Uberveritas 06:07, 15 December 2006 (UTC)
[edit] Status, Direction From Here
The sections on benefits (and uses) of cause marketing as well as types of cause marketing still has considerable work to be done. Uberveritas 06:30, 15 December 2006 (UTC)
[edit] American Express
This section states that the company saw a 17% increase in its card holders but other websites (eg, Foundation Center) state that it was something like 45%. Does anyone know the actual percentage? (81.129.240.186 09:52, 25 April 2007 (UTC))
-- Thank you for noting a possible discrepancy. If anyone else has additional data to contribute to ensure the accuracy, please make a note here (Uberveritas 05:58, 15 May 2007 (UTC))
[edit] Examples Section
- While the Wally Amos citation is wonderful in its own right, I wonder if it might not be a very pertinent example for a general and broad article on cause marketing. I would love to see comments on this. (Uberveritas 06:01, 15 May 2007 (UTC))