Cathedral City Cheddar
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Cathedral City is Dairy Crest’s leading brand of Cheddar cheese and the most popular brand in the UK. It is produced from a 25 year old recipe at Davidstow in Cornwall, which is a place in Cornwall which is not a City and does not have a Cathedral.
Dairy Crest bought the brand from Mendip Foods Ltd in 1995. In 2007 Dairy Crest announced an integrated marketing campaign designed to drive growth for Cathedral City, which it has called 'The Big Cheese Tease'. Cathedral City Cheese is advertised with the line “Mature, yet Mellow”.
Dairy Crest also produces several other brands of cheese. They include Davidstow, the Hartington brand of Blue Stilton and Wexford.
