Carabao Dang

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Carabao Dang (meaning "red buffalo") is a Thai energy drink launched in 2002 by Carabao Tawandang Co Ltd.

The launch was accompanied by a high profile TV advertising campaign featuring the company founder, rock star Yuenyong Opakul, also known as Add Carabao.[1] This campaign was investigated by the Office of the Consumer Protection Board for being too violent.[2] but went on to win a gold and a silver medal at Media & Marketing magazine's Asian Brand Marketing Effectiveness Awards in 2003.[3]

The drink was introduced to the United States and Europe under the brand name Carabao in 2004,[4] and exports to China and India started in 2007.[5]

[edit] References

  1. ^ "Red Bull now chasing country music fans", The Nation, 2002-10-31. Retrieved on 2008-04-28. 
  2. ^ "STAMINA DRINKS: Govt sees red over ads", The Nation, 2002-11-20. Retrieved on 2008-04-28. 
  3. ^ "Gold award for Carabao Dang", The Nation, 2003-09-30. Retrieved on 2008-04-28. 
  4. ^ "Carabao Dang Firm Takes Aim at U.S., European Beverage Markets.", Bangkok Post, 2004-06-22. Retrieved on 2008-04-28. 
  5. ^ "Carabao plans expansion in both China and India.", Knight-Ridder Tribune Business News, 2007-06-01. Retrieved on 2008-04-28. 


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