Calligram

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A calligram is a poem (though can also be a phrase or single word) in which the typeface or handwriting forms an important part of the focus. Indeed, it is a visual manifestation of themes presented aurally and textually. Guillaume Apollinaire was a famous calligram writer and wrote Calligrammes.

It can be clearly seen in George Herbert's "Easter Wings"

Lord, Who createdst man in wealth and store,
Though foolishly he lost the same,
             Decaying more and more,
                     Till he became
                       Most poore:
                       With Thee
                     O let me rise,
             As larks, harmoniously,
       And sing this day Thy victories:
Then shall the fall further the flight in me.

My tender age in sorrow did beginne;
  And still with sicknesses and shame
       Thou didst so punish sinne,
                 That I became
                  Most thinne.
                   With Thee
               Let me combine,
     And feel this day Thy victorie;
   For, if I imp my wing on Thine,
Affliction shall advance the flight in me