Café Coffee Day

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Café Coffee Day
Type	Public
Founded	1996
Headquarters	Chikkamagaluru, Karnataka
Key people	V. G. Siddhartha Hegde, Founder and Director[1]
Industry	Restaurants
Products	Coffee
Revenue	45mn
Employees	5000
Website	CafeCoffeeDay.com

Café Coffee Day is a chain of coffee shops in India having it's head quarters in Chikkamagaluru, Karnataka.^[2] A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), it is commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on Brigade Road in Bangalore, and today has the largest cafe retail chain in India - with 436 cafes in 69 cities.

Headquartered in Bangalore, a majority of its cafes are also located in Bangalore. The cafe chain has had much success riding, and to some extent creating, the cafe culture wave that swept across metropolitan India following strong economic growth resulting in an increase in youth spending power. It has even tied up with WorldSpace and Microsense to enable its cafes with satellite radio and Wi-Fi, respectively. Its first Wi-Fi cafe was opened on Lavelle Road, Bangalore.

Cafe Coffee Day sources coffee from 10000 acres (40 km²) of coffee estates, the 2nd largest in Asia, that is owned by a sister concern and from 11,000 small growers. It is one of India’s leading coffee exporters, with clients across the USA,Middle East Europe and Japan.

With its roots in Chickmaglur, the home of some of the best Indian coffees, Coffee Day has its business spanning the entire value chain of coffee consumption in India. Its different divisions include: Coffee Day Fresh 'n' Ground (which owns 450 coffee bean and powder retail outlets), Coffee Day Xpress (which owns 730 Coffee Day kiosks), Coffee Day Takeaway (which owns 9000 vending machines), Coffee Day Exports and Coffee Day Perfect (FMCG Packaged Coffee) division. It is entering the European market by opening two Caffes at Austrial as well, making forays into Pakistan,and Germany to set up cafes abroad. The strategy CCD has adapted is to place a cafe in every possible location where some business can be generated. So in Bangalore, in the main shopping district, there are 6 outlets in a 2 km radius.

Another model which CCD has adapted is to be present in educational institutions and Corporate campuses either in the form of detailed Cafes or its economical model of CCD express.

These innovative strategies have ensured that the competition is at bay and ensured CCD's dominance in the Indian market though many of its outlets are incurring losses.

Cafe Coffee Day Competitors include but are not limited to

• Barista
• Cafe Mocha

[edit] Logo

The logo colors signify:
Red Square= Leadership, passion
White Swirl = Purity of purpose, invigorating properties of coffee
Green Stroke = 125 years of coffee growing heritage of this vertically integrated Group

The font used for “Café” is called SLURRY. The font looks as though the letters have congealed(coagulated) out of a liquid.

[edit] Footnotes

[edit] External links

• Official Website
• Sequoia Capital provides venture capital for Cafe Coffee Day
• Cafe Coffee Day eyes Austria, Germany
• WorldSpace ties up with India's Cafe Coffee Day
• Cafe Coffee Day in ‘wi-fi' tie-up with Microsense
• India's first wireless cyber cafe opened