Caesar Barber
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Caesar Barber (1945 - ) is an American man who became famous for his attempts to sue the fast food chains McDonalds, Burger King, Wendy's, and KFC for having made him addicted to their foods, resulting in his becoming overweight.
At the time of the suit, Barber was 57 years old and weighed 272 pounds (123 kilograms). He was medically obese, suffered from diabetes, and had had two heart attacks. He lived in the Bronx, and worked as a maintenance worker. Over a period of years, he ate fast food four to five times each week.
- "I trace [my health problems] all back to the high fat, grease and salt, all back to McDonald's, Wendy's, Burger King - there was no fast food I didn't eat, and I ate it more often than not because I was single, it was quick and I'm not a very good cook. It was a necessity, and I think it was killing me, my doctor said it was killing me, and I don't want to die."
His lawyer, Samuel Hirsch, hoped to qualify for class action status, which would have had allowed him to sue on behalf of all overweight people in New York state, and perhaps nationally. Insofar as more than 30% of Americans are overweight, another 30% are obese, and more than half eat at McDonald's regularly, the potential judgment was enormous.
Hirsch called McDonald's, Burger King, Wendy's and KFC Corporation irresponsible and deceptive in the posting of their nutritional information. He railed that they need to offer healthier options on their menus, and that they create a de facto addiction in their consumers, particularly the poor and children.
- "You don't need nicotine or an illegal drug to create an addiction, you're creating a craving. I think we'll find that the fast-food industry has not been totally up front with the consumers."
The lawsuit didn't ask for a particular amount of money, and ultimately never made it to court.
[edit] Sources
- FoxNews.com July 24, 2002
- MSNBC July 26, 2002
- Pacific Research Institute, Capital Ideas, Vol. 7, No. 31 August 8, 2002