Cadbury Dairy Milk
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Dairy Milk is a brand of chocolate bar made by Cadbury. The bar is popular in the United Kingdom, Australia and around the world. It was introduced in 1905.
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[edit] Overview
There are a number of varieties including Fruit & Nut and Whole Nut. A 'Fruit' variety (without the nuts) was available for a short time but was discontinued. In 2003 Cadbury's made Dairy Milk into a branding. For example Wispa bars were phased out and replaced by "Dairy Milk Bubbly". As of 2006, there are fifteen varieties of Dairy Milk produced in the UK, the newest of which is Double Chocolate. Many of the new Dairy Milk varieties are now manufactured in France and Poland. Dairy Milk itself is also manufactured in France and all these products are sold in the UK.
Wispa bars are now available in the UK and Ireland as a limited edition.
In early 2006, Cadbury changed the weight of its medium bars from 200g to 250g, effectively phasing out the 200g Wafer version of the bar, as the way it was manufactured did not allow for it to be manufactured as a 250g bar.[citation needed]
Several reformulated versions are sold in the United States as the FDA does not allow products that replace cocoa butter with vegetable fat to be called chocolate.
[edit] Advertising
Dairy Milk has always tried to keep a strong association with milk, with slogans such as "a glass and a half of full cream milk in every half pound" and advertisements that feature a glass of milk pouring out and forming the bar.
A campaign for the Fruit & Nut . variety ("everyone's a fruit and nutcase") was particularly memorable and featured the writer, radio and television personality Frank Muir.
In 2004, Cadbury's started a series of television advertisements in the United Kingdom and Ireland featuring a person and an animal representing the person's happiness debating whether to eat one of a range of bars including Dairy Milk.
In 2005, Cadbury's original Dairy Milk bar celebrated its 100th birthday, being first sold in 1905. It remains the UK's biggest selling chocolate brand. Dairy Milk is sold in the United States under the Cadbury label, but it is manufactured by the Hershey's company in Pennsylvania.
In 2007, Cadbury's launched a new advertising campaign entitled Gorilla, from a new in-house production company called "Glass And A Half Full Productions" [1]. The advert was premièred during the season finale of Big Brother 2007, and consists of a gorilla at a drum kit, drumming along to the Phil Collins song "In The Air Tonight". [2]. It is supposed to relate the joy of playing drums to that of eating a chocolate bar.[3] The advert has now become extremely popular with over two million views on Youtube, and has put the Phil Collins hit back into the UK charts.
On 28 March 2008[4], the second Dairy Milk advert produced by Glass and a Half Full Productions aired. It features several trucks at night on an empty runway at an airport racing to the tune of Queen's "Don't Stop Me Now". It is ironic as the ad campaign ran parallel to the problems at Heathrow Terminal 5 with baggage handling; in the advert baggage was scattered across the runway.[5]
[edit] Second Recall
On September 14, 2007, Cadbury Schweppes investigated a manufacturing error over allergy warnings, recalling for the second time in two years thousands of chocolate bars. A printing mistake at Keynsham factory, Bristol resulted in the omission of nut allergy labels from 250g Dairy Milk Double Chocolate bars. Cadbury was fined £1 million in July due to its products having been found to have been at risk of infection with salmonella (at Marlbrook factory, near Leominster in Herefordshire). They spent a further £30 million decontaminating the factory.[6]
[edit] Varieties
[edit] United Kingdom
[edit] Current
- Cadbury Dairy Milk
- Cadbury Dairy Milk Fruit & Nut - almonds and raisins
- Cadbury Dairy Milk Whole Nut - hazelnuts
- Cadbury Dairy Milk Caramel
- Cadbury Dairy Milk Bubbly
- Cadbury Dairy Milk Double Choc
- Cadbury Dairy Milk Turkish - turkish delight
- Cadbury Dairy Milk with Crunchie Bits
- Cadbury Dairy Milk Apricot Crumble[7]
- Cadbury Dairy Milk Cranberry & Granola
[edit] Former
- Cadbury Dairy Milk Orange - orange flavoured
- Cadbury Dairy Milk Mint Chips (until 2008)
- Cadbury Dairy Milk Orange Chips
- Cadbury Dairy Milk Shortcake Biscuit (until 2008)
- Cadbury Dairy Milk with Creme Egg
- Cadbury Dairy Milk Crispies - rice crispies
- Cadbury Dairy Milk Almond & Honey (2006)
- Cadbury Dairy Milk Wafer
Many of these varieties were available before their recent mainstream releases. They can be found, alongside other exotic varieties, in speciality Cadbury shops (such as the formally named Cadbury Castle in Chessington World of Adventures in the UK).
[edit] Republic of Ireland
- Cadbury Dairy Milk
- Cadbury Dairy Milk Fruit & Nut - almonds and raisins
- Cadbury Dairy Milk Whole Nut - hazelnuts
- Cadbury Dairy Milk Caramello - caramel
- Cadbury Dairy Milk Double Choc
- Cadbury Dairy Milk Tiffin - biscuits and raisins
- Cadbury Dairy Milk Coconut Rough
- Cadbury Dairy Milk Turkish - turkish delight
- Cadbury Dairy Milk Mint Crisp
- Cadbury Dairy Milk Golden Crisp - Crunchie pieces
[edit] Australia and New Zealand
- Cadbury Dairy Milk
- Cadbury Dairy Milk Fruit & Nut - almonds and raisins
- Cadbury Dairy Milk Hazelnut
- Cadbury Dairy Milk Roast Almond
- Cadbury Dairy Milk Brazil Nut
- Cadbury Dairy Milk Cashew
- Cadbury Dairy Milk Coconut Rough
- Cadbury Dairy Milk Mousse - chocolate mousse
- Cadbury Dairy Milk Caramel Whip - caramel and nougat
- Cadbury Dairy Milk Chocolate Whip - chocolate and nougat
- Cadbury Dairy Milk Marble
- Cadbury Dairy Milk Peppermint
- Cadbury Dairy Milk Breakaway
- Cadbury Dairy Milk Caramello - caramel
- Cadbury Dairy Milk Rocky Road - marshmallows, cherry flavoured jellies, peanuts and coconut
- Cadbury Dairy Milk Snack- caramel, pineapple, orange, turkish delight, strawberry and coconut ice.
- Cadbury Dairy Milk Top Deck - milk chocolate and white chocolate)
- Cadbury Dairy Milk Triple Decker - milk chocolate, white chocolate and a third layer (see notes below)
- Cadbury Dairy Milk Three Wishes - milk chocolate, white chocolate and dark chocolate
- Cadbury Dairy Milk Black Forest
- Cadbury Dairy Milk Turkish Delight
- Cadbury Dairy Milk Duo - double choc
- Cadbury Dairy Milk Mint Chips
- Cadbury Dairy Milk Malt Crisp
- Cadbury Dairy Milk with Crunchie
- Cadbury Dairy Milk Desserts Banoffee Pie
- Cadbury Dairy Milk Desserts Boysenberry Shortcake
- Cadbury Dairy Milk Desserts Crème Brulee
- Cadbury Dairy Milk Desserts Fudge Brownie
- Cadbury Dairy Milk Desserts Lemon Cheesecake
These are the more popular varieties. Other versions such as Swiss Chalet, are trialled from time to time. The third layer of the Triple Decker has been changed several times, since 2000 these have included caramel, strawberry, raspberry, and mint.
In Australian slang, a cadbury is a person that gets drunk easily. This stems from the "Glass and a Half" advertisements and is popular in youth culture.
[edit] Canada
- Cadbury Dairy Milk
- Cadbury Dairy Milk Fruit & Nut - almonds and raisins
- Cadbury Dairy Milk Hazelnut
- Cadbury Dairy Milk Almond
- Cadbury Dairy Milk Bubbly
- Cadbury Dairy Milk Mint Menthe
- Cadbury Dairy Milk Orange
- Cadbury Dairy Milk Peanut Butter
- Cadbury Caramilk - caramel
[edit] External links
- Cadbury's Brand stories: Dairy Milk
- Economics Times of India: Cadbury to relaunch Dairy Milk
- www.snackspot.org.uk - Confirmed sightings: Cadbury Dairy Milk Bubbly and Crispies and Shortcake Biscuit
- The Grocer Top Products Survey 2005, 17 December 2005
[edit] References
- ^ Glass And A Half Full Productions
- ^ The Daily Mail, Revealed: The man behind the drum-playing gorilla suit in Cadbury's ad
- ^ The Independent, Advertising: Spot the link between a gorilla and chocolate
- ^ Birmingham Mail - New Cadbury Advert to be Broadcast Tonight
- ^ http://news.bbc.co.uk/1/hi/magazine/7417366.stm
- ^ TimesOnline, Cadbury recalls thousands of chocolate bars after error over allergy warning
- ^ Marketing Week, Cadbury launches fruit variant Dairy Milk bars