Cadbury Curly Wurly

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26g Curly Wurly chocolate bar unpackaged (September 2006)

Curly Wurly is a type of chocolate bar manufactured by Cadbury and sold in the UK and Australia. It was launched in the UK in 1971 and relaunched in 1976.^[1] Its shape resembles two flattened, intertwined serpentine strings. The bar is made of chocolate-coated caramel. Also available are "Curly Wurly Squirlies," which come in a bag and are just the cross beams of the ladder. this design was created by Charlie Simmonds as an apprentice at Cadbury's.

A Canadian version of the Curly Wurly, known as the "Wig Wag" was available in the 1970s.

A 2004 online poll of retro confectionary aficionados found that the Curly Wurly was the most popular chocolate bar still in production.^[2]

In the 1970s the actor and comedian Terry Scott appeared in memorable UK TV commercials for the product dressed as a schoolboy, complete with cap and short trousers.

Curly Wurly bars were banned in Ireland, along with a number of other confectionery brands such as Opal Fruits and Toblerone, until 1979.^[3].

There is no evidence that Curly Wurlys were banned in Ireland. David McWilliams claims they were in his book The Pope's Children which he has been accused of plagiarising. Ref: http://www.independent.ie/opinion/analysis/mcwilliams-is-a-real-selfmade-man--he-invented-himself-136832.html