Cadbury Caramilk

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Caramilk chocolate bar.

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Caramilk is a chocolate bar made by Cadbury Adams in Canada.

Variations available, some of them limited editions, include Caramilk made with dark chocolate, Caramilk with maple, and Caramilk filled with chocolate or cappuccino. "Chunky" (thicker) versions called Caramilk "Thick" and cylindrical versions called "Caramilk Rolls" (similar to Rolo) have also been introduced.

[edit] Advertising campaigns

One of the advertising campaigns for Caramilk bars revolved around the question as to how the centre of the confection was put into the chocolate exterior. One notable advertisement involved Dan Aykroyd in costume from his Coneheads Movie investigating the matter.

[edit] Production

When the bar is made, two molds are used (the whole procedure is automated and mechanized so that thousands of bars are made per hour). In the first mold, the actual shape of the bar, molten chocolate is poured to about the halfway-full point. Meanwhile, in another machine, a second mold is readied. This one is a similar shape but smaller and in this second mold, Caramel is poured into individual spaces.Then the Caramel and chocolate pieces are frozen, creating small, hard, Caramilk "lozenges." These are dropped into the first mold (The first mold is not yet completely solidified though being frozen, the "lozenges" float until it does, ensuring they are roughly in the middle of the final product.)

Next, the "bottom" of the bar is made by covering six of such molds with a second layer of chocolate, enough to fill the mold. When the chocolate has hardened (accelerated somewhat by the frozen Caramel and chocolate inside) the bar is popped out, wrapped, packaged, distributed, and sold.

[edit] International variants

In the United Kingdom, a bar identical in taste but differing in shape and packaging is sold under the brand Dairy Milk with Caramel; previously simply Caramel. In the United States, a similar bar is produced under licence by Hershey's and sold under the brand Cadbury's Caramello.