Talk:Cabot Creamery

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Retailing To-do: | edit | history | watch | purge Here are some tasks you can do: Copyedit: Target Corporation, Wal-Mart - to be used as an examples for ideal page structure Cleanup: T.J. Maxx reads like advert; see talk page discussion Expand: Store manager, List of articles on project page, image gallery on project page, Hypermarket (history section), Category killer - This is very US/Canada centric - Ikea exists elsewhere, too. Stubs: Wal-Mart Neighborhood Market, Archer Farms, ClearRx Other: Department store - discriminate between itself and Discount store. Category killer - If a Category Killer dominates its area, why are there many stores listed per category? There should be clear criteria for when a store is included, otherwise this just becomes an advertising page.

[edit] Spam

Wikipedia is not a .com facility where businesses can be shamelessly promoted. Please use .com pages for PR. This is supposed to inform the reader not sell them on Cabot products. Student7 (talk) 21:06, 28 December 2007 (UTC)

I honestly was not attempting to promote anything or include any bias. I see the comedic Cabot TV ads everyday, and they feature well known actor Luis Guzmán, so I thought it would be entirely noteworthy to mention his enthusiastic participation in Cabot advertising (which was well references by the way). The fact that Guzmán lives near Cabot and happily agreed to film the ads makes a solid case that I'm not creating bias statements; please check my source for confirmation. Plus, if Pepsi has its own list of Pepsi spokespersons article on Wikipedia, certainly the celebrity endorsement of Cabot is at the very least worth a mention in its article.

Also note that many articles for products, brands, and franchises include information regarding their unique, memorable, and/or controversial advertising and marketing; that's all I'm doing. Playstation Portable, M&M's, Old Spice, Trix, Kentucky Fried Chicken, and McDonald's all have sections dedicated to this information - the latter having an article dedicated to it. Many articles also include a Slogans list, which is directly related to advertising.

If you'd like, I will happily compromise by reverting your edit to include my Advertising section in a tweaked, condensed form and cite from the official Cabot website. But from what I observed, the concern for this article should lie in all the uncited statements in the History section rather than my unbiased, non-promoting, and noteworthy information.Cale (talk) 04:31, 3 May 2008 (UTC)

I'm not monitoring those other articles. Please delete spam in there if you are monitoring them. Please read WP:SPAM first. That might help. Bad articles must not become a model for good ones. This is confined to essentially business news about the company. If it becomes cute or interesting, we've lost the encyclopedic focus. This is not supposed to be entertainment news. Great for .com sites. Student7 (talk) 12:01, 3 May 2008 (UTC)

Guidelines for company articles include: Wikipedia:WikiProject Retailing/Company page structure, and Wikipedia:WikiProject Companies. In the latter, it discusses self-promotion. Student7 (talk) 14:00, 3 May 2008 (UTC)

Considering both McDonald's and Burger King have articles dedicated to their marketing and advertising history, and considering the fact that a famous actor is sponsoring Cabot, I think it's entirely appropriate to include the information that I did in at least some form. Marketing is a perfectly notable attribute of a company, especially if it has stand-out characteristics like Cabot's current campaign. I never even heard of Cabot until a month ago and frequently see their ad. Also note that it's gained substantial attention online by well presented websites.

It's also interesting that you bring up Wikipedia's Retailing/Company page structure. That includes a Logos and Slogans section which is directly related to marketing and advertising. The Microsoft article, which is used as the template, even details ad campaigns of Microsoft, which is exactly what I was trying to accomplish with Cabot Creamery before I was labeled a spammer. Cale (talk) 20:15, 3 May 2008 (UTC)

...Did I nail ya? I think I nailed ya. Cale (talk) 14:53, 5 May 2008 (UTC)