Buzznation
From Wikipedia, the free encyclopedia
Buzznation is a reality-television studio headed by television producer and poker player Jamie Gold. Buzznation employs a three-pronged strategy of branded content, internet, and "buzzmarketing".[1] The strategy was the basis for the book Buzzmarketing: Get People To Talk About Your Stuff (Penguin/Portfolio) which has been translated into 11 languages, is required reading at Stanford and endorsed by Steve Forbes, The London School of Economics and the former CMO of Pepsi.[citation needed]
[edit] Notes
- ^ Buzznation. About Buzznation. Buzznation.com. Retrieved on 2006-09-09.
